Ather Energy, India’s leading electric two-wheeler brand, is adopting a multi-pronged strategy to boost market shares. After the recent announcement of the third edition of its Community Day , Ather has also confirmed the introduction of BaaS (Battery-as-a-Service) option sometime in the near future.The BaaS option is ideal for those who cannot afford the upfront cost but can manage a monthly subscription payment plan.Ather Energy Chief Business Officer, Ravneet Phokela , has confirmed that the brand is working to introduce BaaS as an option. Although the company has not announced a timeline for the implementation of the BaaS program, it will likely be revealed soon .What is Battery-as-a-Service?Ather Energy will soon introduce the BaaS program, giving buyers the option of owning the scooter and renting the battery separately . This pay-as-you-go system reduces the upfront purchase cost and lets users subscribe to battery usage based on daily, monthly, or distance-driven plans.Also Read: Ather to Reveal New EL EV Platform, New Concept Models in AugustTop benefits of BaaS:Significantly lower entry price since you don’t have to purchase the batteryFlexible payment options based on battery usageNo hassle of battery maintenance or replacementUsers can scale or upgrade hassle-free without long-term commitmentsAther’s BaaS system will cater to budget-conscious urban riders and small delivery fleets , removing one of the biggest barriers to EV adoption in India. With this, the upfront cost of the EV will be reduced up to 40% . The brand will also benefit as they will be able to cater to a larger audience.Ather Energy is currently ranked at 4th place in India’s best selling two-wheelers . With the introduction of BaaS, they are likely to boost sales and increase market share .Also Read: Hero Vida VX2 to Offer Battery Subscription Model (BaaS)