Quick HighlightsMario Alvisi, Chief Growth Officer (EV) at Royal Enfield, steps down ahead of the company’s first EV launch.Flying Flea, Royal Enfield’s new EV brand, set for a global rollout before the 2026 India debut.The Flying Flea, developed with Stark Mobility, will feature heritage design and cutting-edge EV tech.Royal Enfield strengthens its EV integration with increased R&D and direct leadership oversight.Royal Enfield’s Flying Flea EV Brand Faces Leadership Shake-Up as Chief Growth Officer Mario Alvisi ResignsRoyal Enfield’s electric future has hit an inflection point with a major leadership change. Mario Alvisi, Chief Growth Officer (EV) and the driving force behind the company’s electric mobility division, has stepped down from his role. His resignation comes at a critical moment as the legendary motorcycle manufacturer prepares to globally launch its EV brand, Flying Flea , ahead of its first electric motorcycle’s debut in India in 2026.Alvisi, who joined Royal Enfield in 2023, was tasked with building the electric business from the ground up. Known for his extensive experience at Ducati, Abarth, and Alfa Romeo , Alvisi played a key role in establishing the EV vertical as a “startup within the company.” His mandate included shaping the division’s product roadmap, brand identity, and go-to-market strategy —a mission that positioned Royal Enfield to make a strong entry into the competitive electric two-wheeler landscape.The Flying Flea Project: Heritage Meets Modern TechAt the center of Royal Enfield’s EV ambitions lies the Flying Flea project , an urban-centric electric motorcycle designed at the company’s UK Technology Center and Chennai Technical Center . The model draws inspiration from one of Royal Enfield’s iconic wartime motorcycles—the original “Flying Flea” used during World War II—and reimagines it for the modern, eco-conscious rider.The first model, Flying Flea C6 , embodies the company’s attempt to blend Royal Enfield’s timeless design philosophy with contemporary EV technology. Developed in collaboration with Stark Mobility , a Spanish electric motorcycle specialist, the C6 is expected to deliver advanced motor and battery controller technology , ensuring a performance-driven yet sustainable riding experience.Stark Mobility’s contribution lies in its sophisticated electric drivetrain systems, while Royal Enfield brings decades of engineering excellence, production capability, and global supply chain strength . This partnership reflects Royal Enfield’s intent to leverage global innovation while maintaining its distinctive brand DNA.Leadership Transition at a Pivotal MomentThe timing of Alvisi’s resignation is particularly significant. Royal Enfield is entering a crucial phase of EV development—shifting from conceptualization and global brand rollout to pre-production readiness . With the groundwork laid for the Flying Flea brand and product portfolio, the next stage requires tight integration between EV operations and Royal Enfield’s core commercial and product teams .According to company updates, the EV division will now operate more closely under the direct supervision of senior leadership. This move is seen as a strategic consolidation —aimed at streamlining processes, strengthening supply-chain alignment, and ensuring seamless brand integration across markets.While Alvisi’s exit marks the end of an early chapter for Royal Enfield’s electric journey, it also signifies the start of a more operationally integrated phase, focusing on execution, production, and market readiness .Royal Enfield’s EV Roadmap: Toward a 2026 LaunchRoyal Enfield has confirmed that its first electric motorcycle will launch in March 2026 , a milestone backed by expanded R&D facilities in both the UK and Chennai . The company’s approach to EVs appears methodical, balancing innovation with reliability—a hallmark of the brand’s legacy.The Flying Flea C6 will reportedly carry a price tag of around ₹4.5 lakh (ex-showroom) , positioning it in the premium electric segment. This pricing reflects Royal Enfield’s strategy to appeal to enthusiasts who value both craftsmanship and cutting-edge technology.In addition to the C6, reports suggest that the company is also developing a scrambler-styled variant— Flying Flea S6—geared toward adventure riders. If true, this would further diversify Royal Enfield’s EV lineup, offering options that span urban commuting to off-road exploration.What This Means for the EV MarketRoyal Enfield’s steady yet strategic entry into the electric motorcycle segment could reshape the premium EV landscape in India. While many two-wheeler manufacturers have rushed to release electric models, Royal Enfield has taken a more deliberate and design-driven approach . The Flying Flea lineup will likely target riders seeking style, performance, and brand heritage , rather than purely focusing on affordability or mass-market appeal.Furthermore, the brand’s collaboration with Stark Mobility indicates Royal Enfield’s openness to global partnerships that enhance its technological edge. By combining European engineering expertise with Indian manufacturing efficiency , Royal Enfield aims to deliver an EV experience that resonates with international and domestic riders alike.ConclusionThe resignation of Mario Alvisi marks a turning point for Royal Enfield’s electric ambitions. As the company transitions into the next phase of its EV roadmap, it will focus on consolidating leadership, fine-tuning production pipelines, and preparing for a high-impact market entry.With the Flying Flea C6 slated for a March 2026 launch , priced around ₹4.5 lakh , Royal Enfield is positioning itself to bridge the gap between classic motorcycling heritage and the future of electric mobility. If executed effectively, Flying Flea could become not just an electric offshoot, but a defining symbol of Royal Enfield’s evolution into the electric era.