Maruti Suzuki e Vitara: What Are Its Competitors? A Complete Breakdown of India’s Electric SUV Battle
The Indian EV market has been expanding at a rapid pace, with every major manufacturer pushing out products that balance range, features, and cost. Into this increasingly competitive landscape comes the Maruti Suzuki e Vitara, the company’s first fully electric SUV for India. Riding on the familiarity of the Grand Vitara’s design but updated with EV-specific elements, the e Vitara hopes to capitalize on Maruti’s brand trust, wide service network, and value-focused engineering.
With 49 kWh and 61 kWh battery options, power output of 144 PS and 174 PS, and a claimed range of up to 543 km, the e Vitara enters a segment filled with compelling alternatives from established players. Its features—such as a 10.25-inch touchscreen, fully digital display, seven airbags, 360-degree camera, and Level 2 ADAS—give it the equipment necessary to appeal to modern EV buyers.
But the key question remains: What exactly does the e Vitara compete against, and how does it stack up? This detailed analysis explores its direct rivals and what each brings to the table.
MG ZS EV: The Seasoned Competitor With Proven Stability
Price (with BaaS): ₹13 lakh + ₹4.5/km (starting ex-showroom)
Price (without BaaS): ₹17.99 lakh to ₹20.50 lakh (ex-showroom)
The MG ZS EV is one of the most established products in the mass-market electric SUV space. Its greatest strength lies in its long presence on the market and the familiarity that buyers have developed with it. With a 50.3 kWh battery, 177 PS, and 280 Nm, the ZS EV delivers a claimed 461 km range, making it ideal for city commutes and relaxed highway runs.
While it’s smaller than some of its rivals, that compact size gives it excellent maneuverability. Features include a 10.1-inch touchscreen, panoramic sunroof, connected tech, and six airbags. Even though it isn’t the flashiest or most futuristic design in the segment, its biggest draw has always been ease of ownership.
An important point buyers should note is that the model is set to be discontinued soon, which explains the generous discounts available. For value seekers, this could be a strong reason to consider it before stocks run out.
How it compares to the e Vitara:
The ZS EV has a slightly smaller battery and slightly lower range figures than the e Vitara. However, MG’s feature list and refinement remain strong, and with the current discounts, it challenges Maruti’s offering on sheer value.
Tata Curvv EV: Design-Forward, Balanced and Feature-Loaded
Price: ₹17.49 to ₹22.24 lakh (ex-showroom)
The Tata Curvv EV aims straight at buyers who want style without compromising substance. Its dramatic SUV-coupe silhouette, connected LED lighting, and striking stance make it one of the most visually distinctive EVs in its class. Inside, the Curvv’s cabin carries over much of the Nexon EV’s layout — clean, modern, and functional, though material quality remains more utilitarian. The Curvv EV comes with 45 kWh and 55 kWh battery options, producing 150 PS or 167 PS with 215 Nm, depending on the variant. The claimed ranges of 430 km and 502 km give buyers solid flexibility.
Interior space is adequate, though tall passengers may feel constrained by the sloping roof. Feature highlights include a 12.3-inch touchscreen with JBL audio, digital driver display, ventilated seats, 360-degree camera, and powered tailgate. Where the Curvv truly stands out is safety with 6 airbags, Level 2 ADAS, ESC, electronic parking brake, 360-degree camera, hill-hold assist, and most importantly, a 5-star Bharat NCAP crash rating.
How it compares to the e Vitara:
The e Vitara offers more range with its larger battery option, but the Curvv EV edges ahead on design appeal and safety credentials. The Tata’s coupe styling may attract younger buyers seeking a bold, futuristic aesthetic.
Hyundai Creta Electric: Familiar Name With EV Practicality
Price: ₹18.02 lakh to ₹24.40 lakh (ex-showroom)
The Hyundai Creta Electric leverages the brand strength of one of India’s most popular compact SUVs. With its two battery choices — 42 kWh with 420 km range, and 51.4 kWh with 510 km range — it offers versatility for daily users as well as long-distance drivers. Power output ranges from 135 PS to 171 PS, with 255 Nm of torque.
The Creta Electric retains Hyundai’s focus on features like 0.25-inch touchscreen, digital driver display, ventilated seats, wireless charging, panoramic sunroof, and a 360-degree camera on higher trims. Safety tech includes six airbags, ESC, TPMS, hill-assist, ISOFIX, and Level 2 ADAS, offering lane keep assist, adaptive cruise, AEB, and blind-spot monitoring.
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How it compares to the e Vitara:
The e Vitara wins in terms of maximum claimed range, but the Creta Electric holds an advantage in interior quality, brand perception, and overall refinement. Buyers familiar with the ICE Creta may prefer its familiarity and wider variant spread.
Mahindra BE 6: The High-Range, High-Performance Heavyweight
Price: ₹18.90 lakh to ₹26.90 lakh (ex-showroom)
The Mahindra BE 6 is one of the most ambitious EVs in this segment. Designed as a dedicated electric SUV, it focuses strongly on range, performance, and interior space. With 59 kWh and 79 kWh battery options, it produces 231 PS or a substantial 285 PS, both paired with 380 Nm of torque and a rear-wheel-drive setup. Where it blows past rivals is range — 557 km (smaller pack) and a class-leading 683 km (larger pack) — the highest among its competitors.
Feature-wise, the BE 6 is well-equipped even at the base level, offering LED projector lamps, dual 12.3-inch screens, wireless smartphone integration, auto climate control, drive and regen modes, 455-litre boot, and connected tech. Higher trims include the infinity roof, ventilated and powered seats, leatherette upholstery, and a premium 16-speaker Harman Kardon audio system. Safety stays top-tier with 6 to 7 airbags, ESP, TPMS, Level 2 ADAS, 360-degree camera, full auto parking, and AR HUD.
How it compares to the e Vitara:
The BE 6 demolishes the competition in range and performance. The e Vitara, while well-rounded, cannot match the BE 6 on specs. But Maruti Suzuki’s aggressive pricing strategy and charging infrastructure could make this SUV a major disruptor.
MG Windsor EV: The Breakout Favorite With Mass Appeal
Price (with BaaS): ₹9.99 lakh + ₹3.9/km (starting ex-showroom)
Price (without BaaS): ₹14.00 lakh to ₹18.31 lakh (ex-showroom)
The MG Windsor EV has quickly become one of the most popular EVs in India thanks to its blend of practicality, features, and strong electric performance. With 38 kWh and 52.9 kWh battery options, it offers a maximum 449 km range and a 136 PS, 200 Nm motor.
The Windsor EV’s cabin prioritizes comfort and tech, featuring a massive 15.6-inch touchscreen, panoramic glass roof, wireless charger, ventilated seats, powered tailgate, 256-colour ambient lighting, reclining rear seats, and a 9-speaker Infinity sound system. On the safety front, the model includes Level 2 ADAS, 6 airbags, electronic stability control, EPB with auto-hold, and 360-degree cameras.
How it compares to the e Vitara:
The Windsor EV undercuts every competitor on pricing, especially with the Battery-as-a-Service option. While the e Vitara offers more range, the Windsor EV is the better value proposition for most users.
Verdict: Where Does the e Vitara Stand?
The Maruti Suzuki e Vitara enters a fiercely contested segment but carries significant strengths, namely an excellent claimed range, practical feature set, and unmatched service reach thanks to Maruti’s nationwide presence.
Its success, however, will depend heavily on one decisive factor: pricing. If Maruti positions it aggressively, the e Vitara could easily become the default choice for first-time EV buyers seeking a dependable, long-range SUV.
Each rival offers something unique:
- MG ZS EV provides proven reliability,
- Tata Curvv brings bold styling,
- Hyundai Creta Electric supplies familiarity and polish,
- Mahindra BE 6 delivers segment-leading performance,
- MG Windsor EV captures value-conscious buyers.
In this crowded field, the e Vitara has the potential to stand out — but only if it comes with the right sticker price.
