When you think of luxury in motion, you probably imagine the Mercedes S-Class or the Maybach. But Mercedes-Benz is taking luxury to a new dimension with the Vision V—a full-size, all-electric chauffeur-driven concept limousine. Unveiled at the 2025 Shanghai Auto Show, the Vision V is more than just an opulent electric vehicle—it’s a preview of the brand’s next-generation VAN.EA platform and a bold reimagining of VIP mobility.

Mercedez Benz Vision V Main
Mercedez Benz Vision V Main

A New Era of High-End Chauffeur Limousine

The Mercedes-Benz Vision V isn’t your average people-mover. It blends cutting-edge technology, sustainable electric performance, and tailor-made comfort, targeting high-net-worth individuals and families who want first-class travel experiences on four wheels. And though it may be shaped like a van, it offers the presence and prestige usually reserved for the brand’s flagship sedans.

Exterior Design: Futuristic Yet Elegant

Visually, the Vision V is a masterclass in blending form and function. Built with proportions that maximize interior space, its boxy silhouette is softened by smooth surfaces, subtle curves, and carefully designed aerodynamics. Despite its boxy shape, the exterior styling makes a bold and sophisticated statement.

Mercedez Benz Vision V Sliding Doors
Mercedez Benz Vision V Sliding Doors

Key Exterior Highlights:

  • Sculptural Body: The Vision V has a smooth, refined form with minimal contour lines. Its sculptural shape is both aerodynamic and artistic, embodying a futuristic design language.
  • Illuminated Grille and Louvres: At the front, a prominent illuminated grille integrates seamlessly with a continuous LED light bar that connects sleek LED headlights, which take the shape of the Mercedes three-pointed star. Nearly 200 chrome louvres light up in a dynamic pattern, creating a mesmerizing visual effect, especially in low-light environments.
Mercedez Benz Vision V Front Fascia
Mercedez Benz Vision V Front Fascia
  • Glowing Emblems and Accents: From the illuminated Mercedes-Benz star on the hood to the glowing accents around the wheels and rear glass panel, every element is designed to turn heads. The rim louvres and the LED-framed rear window further emphasize the vehicle’s attention to detail.
  • 24-Inch Wheels: Massive 24-inch alloy wheels contribute to a commanding stance while maintaining a refined, elegant look. They’re not just for show—they add to the vehicle’s smooth driving dynamics.
Mercedez Benz Vision V Wheels
Mercedez Benz Vision V Wheels
  • Solar Roof: Integrated solar panels on the roof contribute additional energy to recharge the battery and power certain interior functions, supporting sustainability without sacrificing luxury.
  • Portal Doors and Running Boards: The Vision V features large, automatically sliding portal doors on each side. When opened, illuminated retractable running boards extend, offering passengers a theatrical, yet practical, entry experience.
Mercedez Benz Vision V Side
Mercedez Benz Vision V Side

Interior: A Lounge Experience on Wheels

Step inside the Vision V and you're instantly transported into what feels like a luxury suite rather than the cabin of a vehicle. With space designed specifically for two VIP passengers, the interior offers world-class comfort, cutting-edge technology, and bespoke craftsmanship.

Mercedez Benz Vision V Interior
Mercedez Benz Vision V Interior

Luxurious Materials & Design

  • White Nappa Leather & Silk: The seats and panels are wrapped in white Nappa leather paired with white silk upholstery, offering a soft, breathable, and supremely comfortable experience. These traditional materials are complemented with modern design flourishes that reflect the brand’s blend of heritage and innovation.
  • Rich Wood Trim: Warm, natural wood is used throughout the cabin—from the doors to the central console—balancing the high-tech features with classic luxury.
  • Transparent and Switchable Glass: The windows and partition glass between the driver and passenger areas can switch between transparent and opaque at the press of a button, offering both privacy and openness as needed.
  • Glass Cabinet & Chessboard Table: A glass display cabinet with a polished aluminium frame provides storage for premium beverages or accessories. A rear console houses a retractable table that converts into a chessboard with custom glass pieces—a perfect detail for those who enjoy refined in-vehicle leisure.
Mercedez Benz Vision V Chess Set
Mercedez Benz Vision V Chess Set

Seating & Comfort

  • Electrically Adjustable VIP Seats: Designed like first-class airline suites, the two main passenger seats recline fully into flat beds. Built-in tubular cushions adjust for leg support and body posture, ensuring comfort whether you’re resting, working, or watching a movie.
  • Heated, Ventilated, and Massaging Functions: The seats feature full climate control and vibrating massagers, in tune with the Dolby Atmos sound system, enhancing both comfort and immersion.
Mercedez Benz Vision V Reclining Seats
Mercedez Benz Vision V Reclining Seats

Immersive Digital Experience

The Vision V delivers a full immersive digital experience, turning the cabin into a multi-sensory environment.

  • 65-Inch Retractable 4K Screen: Housed in the partition, a giant 4K display rises from the floor and offers crisp visuals for streaming, gaming, and business applications.
  • Seven Hidden Projectors: Embedded within the floor and ceiling, these projectors transform the walls, windows, and roof into a 360-degree projection space, displaying nature scenes, dynamic light shows, or interactive content.
Mercedez Benz Vision V Interior Screen
Mercedez Benz Vision V Interior Screen
  • Virtual Fireplace and Themed Modes: In “Relax” mode, the cabin transforms with dim lighting, gentle ambient sounds, and a virtual fireplace. In “Gaming” mode, passengers can enjoy racing games and other titles with controllers. Other immersive modes include Entertainment, Work, Discovery, Shopping, and Karaoke.
  • Dolby Atmos with 42 Speakers: With 42 strategically placed loudspeakers, the audio experience is cinematic and enveloping, suitable for everything from conference calls to live concerts or gaming.
Mercedez Benz Vision V Interior screen layout
Mercedez Benz Vision V Interior screen layout
  • Transparent Floor: A section of the floor is transparent, revealing the projector system and adding an element of intrigue. It also acts as a screen for additional visual effects.

Powertrain and Platform

Though Mercedes-Benz has not released full technical specifications, the Vision V rides on the VAN.EA (Van Electric Architecture) platform, built specifically for future Mercedes EVs.

  • 800-Volt Charging System: The platform supports ultra-fast DC charging, significantly reducing downtime during long trips.
  • Flexible Manufacturing: The EV variant shares 70% of components with the internal combustion version, allowing both to be manufactured on the same line, increasing production efficiency.
Mercedez Benz Vision V Tail Lights
Mercedez Benz Vision V Tail Lights

When to Expect It

Mercedes-Benz plans to bring the Vision V to production in 2026. While some of the more extravagant features may be toned down for the production model, the brand confirms that its focus on electric power, digital experiences, and luxury craftsmanship will remain unchanged.

The Mercedes-Benz Vision V is more than a concept—it’s a vision of where luxury transportation is headed. From its futuristic exterior and artisanal interior to its immersive technology suite, it redefines what’s possible in a chauffeur-driven electric vehicle. With a perfect blend of elegance, innovation, and practicality, the Vision V is poised to lead a new era of electrified, immersive, first-class mobility.

Stay tuned as Mercedes-Benz ushers in this next chapter of high-end travel.