Ather Energy, India’s leading electric two-wheeler brand, is adopting a multi-pronged strategy to boost market shares. After the announcement of the third edition of its Community Day, Ather also confirmed the introduction of BaaS (Battery-as-a-Service) option for Ather Rizta and 450 Series.The company has also expanded its Assured Buyback Program to a wider customer base, and introduced an Extended Comprehensive Warranty (ECW).Ather’s three key initiatives target the biggest barriers in EV adoption — high upfront costs, uncertainty over resale value, and long-term maintenance concerns.Ather Introduces BaaS for Their E-ScootersWith BaaS, customers can buy Ather scooters without paying the battery cost upfront, and instead opt for a flexible monthly battery usage plan. Pricing starts as low as ₹1 per km (based on 48-month package with a minimum of 1,000 km/month).The BaaS option is ideal for those who cannot afford the upfront cost but can manage a monthly subscription payment plan.This reduces the starting price of the Ather Rizta to ₹75,999 and the Ather 450 Series to ₹84,341 (Ex-Showroom) , a reduction of up to 30% compared to standard pricing. Customers will also get one year of free fast charging at Ather’s 3,300+ fast chargers across India.Assured Buyback for Resale Value ConfidenceAther’s Assured Buyback Program, initially launched as a pilot earlier this year, now offers up to 60% of the scooter’s value after three years and up to 50% after four years , depending on kilometers travelled. This initiative addresses buyer concerns about uncertain resale value in the fast-evolving EV market.Extended Comprehensive Warranty for Long Term Peace of MindThe new ECW covers the battery and 11 critical components, including the motor, motor controller, dashboard, and charger , for up to five years or 60,000 km (whichever is earlier). This coverage helps protect owners from unexpected repair costs and is available to all AtherStack Pro customers.What is Battery-as-a-Service?Ather Energy has introduced the BaaS program, giving buyers the option of owning the scooter and renting the battery separately . This pay-as-you-go system reduces the upfront purchase cost and lets users subscribe to battery usage based on daily, monthly, or distance-driven plans.Also Read: Ather to Reveal New EL EV Platform, New Concept Models in AugustTop benefits of BaaS:Significantly lower entry price since you don’t have to purchase the batteryFlexible payment options based on battery usageNo hassle of battery maintenance or replacementUsers can scale or upgrade hassle-free without long-term commitmentsAther’s BaaS system will cater to budget-conscious urban riders and small delivery fleets , removing one of the biggest barriers to EV adoption in India. With this, the upfront cost of the EV will be reduced up to 40% . The brand will also benefit as they will be able to cater to a larger audience.Ather Energy is currently ranked at 4th place in India’s best selling two-wheelers . With the introduction of BaaS, they are likely to boost sales and increase market share .Also Read: Hero Vida VX2 to Offer Battery Subscription Model (BaaS)