Quick Highlights:
- Ather Energy and Ecofy have entered a strategic partnership to expand financing options for electric two-wheelers.
- Ecofy plans to deploy ₹100 crore to support financing under this collaboration.
- Customers will get access to vehicle loans, leasing, assured buyback, and Battery-as-a-Service options.
- The partnership aims to improve affordability and accelerate EV adoption across urban and emerging markets.
Ather Energy and Ecofy Join Hands to Accelerate EV Adoption
In a move that reflects the growing importance of financing in India’s electric mobility transition, Ather Energy has partnered with Ecofy, a green-only NBFC backed by Eversource Capital. The agreement positions Ecofy as a preferred financing partner across Ather’s electric two-wheeler ecosystem.
From my perspective, collaborations like this are becoming a decisive factor in EV adoption. While product innovation attracts buyers, financing flexibility often determines whether customers actually make the purchase.
₹100 Crore Financing Commitment to Expand Access
As part of the partnership, Ecofy plans to deploy ₹100 crore to finance Ather electric two-wheelers. The capital will be used to offer financing solutions designed to enhance affordability, flexibility, and customer choice throughout the ownership lifecycle.
The initiative is expected to reduce upfront costs and address one of the biggest barriers to EV adoption—initial purchase price.
Wide Range of Green Financing Solutions
Under the tie-up, Ather customers will gain access to a diversified set of financing options, including:
- Vehicle loans
- Leasing solutions
- Assured buyback structures
- Battery-as-a-Service (BaaS)
These offerings aim to improve the total cost of ownership, provide more predictable resale value, and increase confidence in battery performance — areas that many first-time EV buyers consider carefully.
Leadership Perspectives on the Partnership
Rajashree Nambiar, Co-founder, MD & CEO at Ecofy, emphasized the importance of financing in the clean mobility transition, noting that access to the right financial solutions is essential for wider EV adoption. She highlighted that the collaboration combines strong product offerings with specialized green finance to help customers adopt EVs with greater confidence.
Ravneet Phokela, Chief Business Officer, Ather Energy, pointed out that financing plays a major role in the two-wheeler purchase journey, particularly for first-time EV buyers. According to him, the partnership broadens financing options and simplifies the ownership journey, making electric two-wheelers more accessible.
Driving India’s Electric Mobility Growth
The collaboration is built on a shared belief that India’s EV growth will be driven by both innovation and scalable financing. By combining Ather’s expertise in design, manufacturing, and EV technology with Ecofy’s retail-focused green financing platform, the partnership aims to unlock demand across both urban and emerging markets.
Personally, I see this as part of a broader shift in the industry — financing institutions are no longer just supporting EV sales; they are becoming key enablers of the transition to sustainable mobility.
Frequently Asked Questions — FAQs
Q. What is the purpose of the Ather Energy–Ecofy partnership?
- The partnership aims to accelerate EV adoption in India by improving access to specialized green financing solutions for electric two-wheelers.
Q. How much financing has Ecofy committed under this collaboration?
- Ecofy plans to deploy ₹100 crore to finance Ather electric two-wheelers.
Q. What financing options will be available to customers?
- Customers can access vehicle loans, leasing solutions, assured buyback programs, and Battery-as-a-Service models.
Q. How will this partnership benefit EV buyers?
- It is expected to reduce upfront costs, improve affordability, and provide flexible ownership options, making EVs easier to purchase and own.
Q. Why is financing important for EV adoption in India?
- Financing reduces the initial purchase burden and improves total cost of ownership, which are critical factors influencing consumer decisions, especially for first-time EV buyers.
