Quick Highlights:VIDA launches DIRT.E K3, a size-adaptive electric off-road motorcycle for children aged 4 to 10.Introductory price of INR 69,990 for the first 300 units; deliveries begin January 15, 2026.Electric drivetrain, removable battery, and app-enabled parental controls ensure safe and progressive learning.Recognized with Red Dot Design Award 2025 and CES Innovation Award Honoree 2026.VIDA by Hero MotoCorp Unveils DIRT.E K3: A Size-Adaptive Electric Off-Road Motorcycle for Young RidersVIDA, the emerging mobility brand under Hero MotoCorp, has made a major stride into the electric off-road segment with the announcement of DIRT.E K3, a purpose-built electric motorcycle designed for children aged 4 to 10 years. With a size-adjustable platform, advanced safety systems, and a progressive learning ecosystem, DIRT.E K3 marks a significant milestone in the evolution of early-age motorcycling. Priced at an introductory INR 69,990 for the first 300 units, the model reflects VIDA’s commitment to accessible, sustainable, and future-ready mobility for the next generation.Reimagining Mobility for the Youngest RidersHero MotoCorp’s Executive Chairman, Dr. Pawan Munjal, emphasized that VIDA was founded with the mission of redefining the future of mobility for a new generation. The brand has been rooted in the principles of clean, connected, and conscious transportation solutions. With the introduction of the DIRT.E line, VIDA extends this vision into the world of off-road exploration, ensuring young riders develop early confidence, essential skills, and a responsible mindset in a safe environment.DIRT.E K3 is designed to grow alongside its rider, creating a foundation of trust and familiarity as children gain height, courage, and curiosity. The motorcycle’s adaptive structure mirrors the natural progression of a young rider, enabling seamless transitions across years of development. This size-adaptive capability sets DIRT.E K3 apart from conventional youth motorcycles, addressing the long-standing challenge of outgrowing machines too quickly.A Size-Adjustable Platform Built for Years of UseThe centerpiece of the DIRT.E K3 is its three-stage size adjustable design. Using a simple, single-tool mechanism, the motorcycle can shift between Small, Medium, and Large sizes, ensuring it remains ergonomically consistent for children across the 4 to 10 age bracket. By maintaining proportional ergonomics, VIDA enables young riders to develop correct posture, confident handling skills, and familiarity with motorcycling fundamentals without frequent equipment upgrades.This innovation targets a notable gap in the industry: traditional youth motorcycles often lack adaptability, forcing parents to replace them every few years due to growth spurts. With DIRT.E K3, VIDA provides a long-term solution that grows in both stature and capability, resulting in a better learning curve and better value for families.Engineering Excellence Backed by Global R&DDIRT.E K3 is the result of collaborative development efforts at Hero Tech Centre Germany (HTCG) and the Centre of Innovation and Technology (CIT) in Jaipur. This cross-continental engineering approach blends advanced mobility research, design innovation, and Hero MotoCorp’s long-established expertise in two-wheeler performance.Production of the DIRT.E K3 will take place at Hero MotoCorp’s state-of-the-art green facility in Tirupati, Andhra Pradesh. This plant also manufactures VIDA’s electric vehicle lineup, reinforcing the company’s integrated approach to building sustainable mobility solutions with precision and modern manufacturing processes.Electric Powertrain Designed for Smooth and Safe LearningDIRT.E K3 is powered by a 350W continuous and 500W peak motor, offering smooth and linear torque delivery ideal for young riders. Its electric drivetrain ensures predictable acceleration, preventing sudden jerks that can startle inexperienced users. The 360Wh removable battery allows up to three hours of riding time depending on mode and terrain, making it suitable for extended practice sessions and outdoor adventures.Charging the battery is effortless. Weighing conveniently for parents to handle, it can be detached and carried indoors for charging using a standard socket. With a full charge time of approximately three hours, families can quickly prepare for the next riding session without specialized charging infrastructure. The battery unit also features a sealed enclosure to protect it from dust and moisture, ensuring reliability across varied weather conditions.Progressive Ride Modes for Skill DevelopmentVIDA equips the DIRT.E K3 with three ride modes tailored to different stages of learning:Beginner mode: 8 km/hAmateur mode: 16 km/hPro mode: 25 km/hThese modes allow children to advance gradually, building confidence before moving on to higher speeds. Parents can manage these settings through an app, where they can also set speed limits, lock riding modes, and monitor riding behavior. This thoughtful integration of digital supervision ensures young riders remain within safe limits and makes learning structured and controlled.Built for Off-Road Terrain with True Motorcycling StanceDIRT.E K3 replicates an authentic off-road motorcycle geometry, complete with a true dirt stance, adjustable frame, and durable components. Features include:16-inch spoked wheelsA single rear hydraulic disc brake tuned to reduce front-wheel washoutImpact-absorbing elements for enhanced protectionOver-moulded wiring harness for long-term durabilityChild-scaled brake lever for ease of useOne of the standout safety features is the magnetic lanyard-based kill switch, which immediately cuts off power if the rider becomes separated from the motorcycle. This ensures quick stops during unforeseen slips or falls, enhancing safety during early training.Recognized Globally for Design and InnovationThe DIRT.E K3 has already earned global acclaim with two prestigious awards:Red Dot Design Award 2025CES Innovation Award Honoree 2026These recognitions underscore VIDA’s leadership in pioneering next-gen mobility solutions that balance design, safety, and cutting-edge engineering.Bookings, Price, and AvailabilityVIDA has opened Expressions of Interest for DIRT.E K3 on its official website, vidaworld.com. The model is available in three dynamic color options: Red, Purple, and White. At an introductory price of INR 69,990 for the first 300 units, the offer provides exceptional value for a globally recognized, highly adaptable electric motorcycle.Retail sales begin on January 15, 2026, with deliveries scheduled in the first phase across five major cities: Delhi, Bengaluru, Pune, Jaipur, and Calicut (Kozhikode). The phased rollout ensures streamlined availability and a focused customer experience in key markets.A New Chapter in Child-Friendly Electric MobilityWith DIRT.E K3, VIDA has ventured into a largely untapped category in India: structured electric off-road motorcycling for children. The model is not merely a recreational product; it is a comprehensive learning tool designed to nurture the next generation of riders, explorers, and innovators. Through adaptive engineering, controlled performance, and global-grade safety systems, VIDA is laying the groundwork for responsible early mobility.As the world moves toward sustainable transportation, DIRT.E K3 positions Hero MotoCorp at the forefront of creating mobility experiences that are not only futuristic but also inclusive of the youngest riders. The launch of the DIRT.E line reaffirms VIDA’s dedication to shaping a mobility ecosystem where growth, confidence, and possibility begin at a young age.