Quick Highlights
- Nationwide Service Carnival from October 9–18, 2025 across 400+ Ather service centres.
- Free 15-point vehicle check-up and up to 20% off on services and parts.
- Exclusive focus on Ather Care Plans, ExpressCare, and Gold Service Centres for superior maintenance.
- Celebration of major milestones — 5,00,000 vehicles produced, 500+ ECs, and Factory 3.0 expansion in Maharashtra.
Ather Energy Launches “Service Carnival 2025” with Free Check-ups and Exclusive Discounts Across India
Ather Energy Limited, India’s leading electric two-wheeler manufacturer, has announced the launch of its nationwide Ather Service Carnival 2025, a special initiative aimed at preparing customer scooters for the upcoming festive season. The event runs from October 9 to 18, 2025, across more than 400 authorised service centres, offering a mix of free services and exciting discounts.
This annual maintenance initiative is designed to ensure Ather scooters remain in optimal condition while delivering cost-effective ownership benefits to customers.
Free 15-Point Comprehensive Scooter Health Check-up
At the heart of the Service Carnival is a complimentary 15-point vehicle inspection, which covers key performance and safety components such as brakes, tyres, suspension, and electronic systems. The check-up is conducted by Ather-certified technicians to ensure every scooter is ready for festive season rides.
Exclusive Service Offers: Up to 20% Off
During the 10-day Service Carnival, Ather customers can enjoy a range of discounts on essential services and parts:
- 10% off on paid labour and wear-and-tear components like brake pads.
- 15% off on painted body parts, allowing owners to refresh their scooters’ appearance.
- 20% off on polish and detailing services, enhancing the aesthetic appeal of the vehicle.
These offers are available at all participating Ather service centres nationwide, ensuring convenience and value for customers.
Beyond the Carnival: Ather Care, ExpressCare, and Gold Service Centres
The Service Carnival complements Ather’s broader customer-focused service initiatives, which include structured maintenance plans and premium service experiences:
| Service Initiative | Key Features and Inclusions |
| Ather Care Service Plans | Annual Maintenance Plans (1 year/10,000 km) with three tiers (Care, Care Plus, and Care Max). Includes two free periodic maintenance services, discounts ranging from 10% to 15% on wear and tear parts and labour, and value-added services like washing and polishing. The top-tier Care Max plan includes two free brake pad replacements and two sessions of ExpressCare. |
| Ather ExpressCare | A flagship quick-service module designed to complete periodic maintenance in under 60 minutes. |
| Ather Gold Service Centres | The highest tier of service quality, featuring upgraded infrastructure, comfortable customer lounges, and highly trained staff. This premium experience is provided at no extra cost to the customer. |
Customers can purchase Ather Care Plans priced between ₹1,130 and ₹2,400, unlocking benefits worth up to ₹5,900, making them an attractive long-term value proposition.
Ather’s Growth and Expansion
The Service Carnival announcement aligns with Ather’s impressive growth phase. The company recently celebrated the rollout of its 5,00,000th electric scooter from its manufacturing facility — a major production milestone. Its retail presence has expanded to over 500 Experience Centres (ECs) across India, with a target to reach 700 ECs by FY26.
To support this rapid growth, Ather is establishing its third manufacturing facility, Factory 3.0, in Bidkin, Chhatrapati Sambhaji Nagar, Maharashtra. This new plant is expected to further boost production efficiency and meet rising demand for electric scooters nationwide.
Booking and Participation
Ather owners can visit or contact their nearest service centre to schedule an appointment and make the most of the exclusive Service Carnival 2025 offers. The initiative runs only until October 18, 2025, giving customers a limited window to take advantage of the free check-ups and discounts.
With the Ather Service Carnival, the brand reinforces its commitment to reliable service, superior maintenance standards, and customer satisfaction, ensuring every Ather scooter is festive-ready and road-worthy.
