Quick Highlights :Hero MotoCorp’s EV brand Vida is broadening its footprint beyond value segment scooters into premium electric motorcycles and futuristic mobility concepts.On the motorcycle front, two Vida concepts — the Ubex (urban/supermoto) and the VXZ (street-naked) — preview Hero’s entry into electric motorcycles, developed in collaboration with Zero Motorcycles.The Dirt.E off-road series includes both a full-size electric motocrosser (MX7) and a kid-friendly adjustable bike (K3), showing Vida’s push into diverse riding segments.Beyond two-wheelers, the Vida Novus sub-brand features micro-mobility innovations — from a backpack-scooter (Nex 1) to a tilting three-wheeled scooter (Nex 2) and a quadricycle concept (Nex 3) — signaling expansion into new mobility categories.Hero MotoCorp’s EV pivot: Vida brand evolvesIndia’s two-wheeler giant Hero MotoCorp has embarked on a multi-tier strategy to carve out its electric mobility future through its dedicated sub-brand Vida. Initially positioned as a value-commuter EV maker, the brand is now reshaping itself into a premium, tech-forward offering that spans conventional scooters, performance-oriented motorcycles and even mobility beyond bikes.The narrative has evolved: Vida is not just about affordable commuting, but also aspiration , diverse segments , and connected/tech-rich mobility experiences .Concept launches: Vida Ubex & VXZ — premium electric motorcycle ambitionsBeyond scooters, Vida is teeing up its move into electric motorcycles. At the upcoming EICMA 2025 show, the brand will reveal two concepts: the Ubex and the VXZ.UbexThe Ubex name is a play on “Urbex” (urban exploration) and is pitched as a city-focused electric motorcycle with supermoto styling: tall seat, upright stance, suspension travel, USD-fork and disc brakes. We don’t yet know specs, but the design focus is clear: agility and urban sport character.VXZThe VXZ is a street-naked machine co-developed with Zero Motorcycles (California-based EV motorcycle specialist) and features premium components: USD forks, monoshock, belt-drive, alloy wheels, performance suspension and likely higher output powertrain.These two concepts signal that Hero/Vida is not content to stay in the mass-commuter EV space — it intends to move “up-market” into performance and premium segments.Dirt.E off-road line-up: expanding into niche EV segmentsVida’s ambition doesn’t stop at street. The Dirt.E range covers off-road electric motorcycles, targeting young learners and full-size riders:Dirt.E K3 : A kid-targeted electric dirt bike for riders aged 4-10 years. Key feature: adjustable wheelbase, ride-height and suspension travel that allow the bike to “grow” with the young rider.Dirt.E MX7 Racing Concept : Full-sized electric dirt bike built around carbon-fibre frame and high-end off-road components — a clear bet on elite off-road EV segment.These show that Vida is exploring multiple niches beyond urban commuting — bringing electric mobility to younger riders and recreational/off-road use cases.Vida Novus mobility series: beyond two-wheelsEven further, the Vida Novus sub-brand projects mobility outside conventional bikes:Nex 1 : A backpack-sized folding electric scooter targeted at last-mile mobility in closed-campus, mall, airport contexts.Nex 2 : A three-wheeled tilting electric scooter with front twin wheels (17″ sized) offering enhanced stability yet scooter-agility.Nex 3 : An electric crossover-quadricycle — hinting at Hero’s interest in small-footprint urban cars/micro-EVs.This indicates a long-term vision: Vida is not just a scooter brand any more; it becomes a mobility solutions company offering diverse form-factors for different use-cases.Strategic implications & what this means for the marketBrand positioning shift : With the new portfolio, Vida is evolving from “value commuter” to “connected premium EV mobility” — this helps Hero separate its ICE legacy from its EV future and attract different consumer segments.Technology / ecosystem focus : Removable batteries, BaaS models, connected ride‐modes, and premium motorcycle concepts indicate an investment in technology and ownership ecosystem — a key differentiator in EV space.Segment diversification : From kids’ bikes (Dirt.E K3) to premium bikes (VXZ), three-wheelers, micro-cars — Vida is not putting all eggs in one basket. That broadens risk and opens growth paths.Competitive edge : In India, EV two-wheeler competition is heating up (players like Ather, TVS, Bajaj). Hero’s scale, network, and now clear EV roadmap give it potential advantage.ConclusionWith its Vida brand, Hero MotoCorp is making it clear that its EV ambitions go far beyond just launching another commuter scooter. The expansion into premium electric motorcycles (Ubex, VXZ), off-road bikes (Dirt.E series) and micro-mobility (Novus series) suggests a future where Vida becomes a technology-rich, multi-segment mobility brand.