Quick Highlights:
- Lamborghini delivers 10,747 vehicles globally in 2025, its highest-ever total
- Becomes the only luxury super sports car brand with a fully hybrid range
- EMEA remains the strongest market, followed by the Americas and APAC
- Fenomeno limited series debuts with Lamborghini’s most powerful V12 ever
Lamborghini Sets New Global Sales Record in 2025
Automobili Lamborghini has once again proven its resilience and brand strength by achieving record global deliveries of 10,747 vehicles in 2025, marking the second consecutive year the Italian supercar maker has crossed the ten-thousand-unit milestone. This achievement comes despite challenging market conditions and ongoing geopolitical uncertainty, reinforcing Lamborghini’s position as one of the most stable and aspirational luxury automotive brands in the world.
From my perspective, what stands out most is not just the volume, but the discipline. Lamborghini is clearly choosing controlled, sustainable growth over aggressive expansion, a strategy that feels increasingly rare in today’s luxury market.
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Hybrid Strategy Pays Off
The strong performance underscores the success of Lamborghini’s electrification roadmap. In 2025, the brand became the only luxury super sports car manufacturer with a fully hybridised model range, a milestone that has clearly resonated with customers.
Key contributors included:
- Revuelto, Lamborghini’s first V12 HPEV hybrid super sports car
- Urus SE, the plug-in hybrid version of its best-selling Super SUV
Customer deliveries of Temerario begin in January 2026, but demand is already strong, with the order book covering approximately 12 months. Personally, this level of pre-commitment highlights just how much trust buyers place in Lamborghini’s transition to electrification without sacrificing performance or emotion.
Regional Sales Breakdown
Lamborghini maintained solid momentum across all major global regions:
- EMEA led the way with 4,650 vehicles delivered
- The Americas followed with 3,347 units
- Asia Pacific (APAC) closed the year with 2,750 deliveries
This balanced regional performance reflects the brand’s ability to adapt to varying market dynamics while preserving its exclusivity.
Leadership Commentary
Stephan Winkelmann, Chairman and CEO, emphasized Lamborghini’s long-term vision:
“Despite challenging market conditions we are very proud of the results achieved in 2025… This approach does not aim for peaks in volumes, but allows us to consolidate the results achieved following the growth of recent years.”
Federico Foschini, Chief Marketing and Sales Officer, echoed this sentiment, pointing to brand-strengthening initiatives, competitive products, and a carefully managed distribution strategy as key drivers behind the record performance. In my view, this focus on exclusivity is exactly what keeps Lamborghini desirable in an era of mass electrification.
Major Product Highlights of 2025
Temerario GT3 Debuts at Goodwood
In July, Lamborghini unveiled the Temerario GT3 at the Goodwood Festival of Speed. It marks the first race car entirely conceived, developed, and built by Lamborghini Squadra Corse, and is set to compete in major global GT3 championships from 2026.
Fenomeno: A New Performance Benchmark
During Monterey Car Week in August, Lamborghini revealed Fenomeno, a limited series of just 29 examples. Technically, it represents the pinnacle of the brand:
- Most powerful V12 ever developed by Lamborghini
- Hybrid architecture producing a total output of 1,080 CV
The Fenomeno also serves as a bold new design manifesto and coincides with the 20th anniversary of Lamborghini Centro Stile, making its debut particularly symbolic.
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Looking Ahead
The 2025 results confirm Lamborghini’s ability to evolve without losing its identity, even as the automotive industry undergoes profound transformation. From where I stand, Lamborghini has managed something difficult: embracing hybrid technology while keeping its cars emotional, exclusive, and unmistakably Lamborghini.
Frequently Asked Questions — FAQs
Q1: How many cars did Lamborghini deliver in 2025?
- Lamborghini delivered 10,747 vehicles worldwide, setting a new all-time record.
Q2: Is Lamborghini’s entire lineup hybrid now?
- Yes. Lamborghini is currently the only luxury super sports car manufacturer with a fully hybridised range.
Q3: Which Lamborghini models drove 2025 sales growth?
- The main contributors were Revuelto and Urus SE, with strong early demand for Temerario.
Q4: What is Lamborghini Fenomeno?
- Fenomeno is a limited series of 29 cars, featuring the most powerful V12 engine Lamborghini has ever produced, delivering 1,080 CV through a hybrid system.
Q5: Which region was Lamborghini’s strongest market in 2025?
- The EMEA region led global sales with 4,650 vehicles delivered.
