Quick Highlights:
- Introductory price starts at ₹10.99 lakh (ex-showroom) under Battery-as-a-Service (BaaS).
- Claimed driving range up to 543 km with the larger battery pack.
- 5-star Bharat NCAP safety rating and Level 2 ADAS features.
- Bookings open at ₹21,000 through NEXA dealerships and online.
Maruti Suzuki Announces e Vitara Price in India
Maruti Suzuki India Limited has officially announced the prices of its first all-electric SUV, the e Vitara, marking a significant step in the brand’s EV strategy in India.
The electric SUV is priced from ₹10.99 lakh (ex-showroom) under a Battery-as-a-Service (BaaS) ownership model, designed to lower the initial purchase cost for buyers. In my view, this pricing strategy could help attract customers who are curious about EVs but hesitant because of high upfront costs.
Bookings have already begun with a token amount of ₹21,000 through NEXA dealerships and the company’s online platform.
Variants and Prices (Ex-Showroom)
Without the BaaS plan, the e Vitara is available in multiple variants:
- Delta (49kWh) – ₹15.99 lakh
- Zeta (61kWh) – ₹17.49 lakh
- Alpha (61kWh) – ₹19.79 lakh
- Alpha Dual Tone (61kWh) – ₹20.01 lakh
Under the BaaS model, the Delta (49kWh) variant starts at ₹10.99 lakh, with battery usage charges billed separately.
Battery-as-a-Service (BaaS): How It Works
The BaaS model separates the battery cost from the vehicle price. For the 49kWh variant, the battery usage fee starts at ₹3.99 per km.
Ownership benefits include:
- 8-year battery warranty
- 3+5-year vehicle warranty
- Complimentary home charger with installation (worth around ₹50,000)
- One year of complimentary charging
- Assured buyback plan based on 60% vehicle capacity after three years
Personally, I think features like buyback assurance and bundled charging support address two of the biggest concerns buyers usually have — resale value and charging convenience.
Platform, Battery Options and Performance
The e Vitara is built on a dedicated HEARTECT-e EV platform and is offered with two Lithium Iron Phosphate (LFP) battery packs:
49kWh battery
61kWh battery
Performance specifications:
- Motor output: 105.8kW (49kWh) and 128kW (61kWh)
- Peak torque: 192.5Nm
- Range: Up to 440 km (49kWh) and 543 km (61kWh)
Both versions are front-wheel drive, producing 142 bhp and 172 bhp respectively. The vehicle has also been tested in extreme temperatures from −30°C to 60°C, which suggests a focus on reliability across varied conditions.
Safety Rating and Equipment
The electric SUV has achieved a 5-star safety rating from Bharat NCAP, scoring:
- 31.49/32 for adult occupant protection
- 43.00/49 for child occupant protection
Key safety features include:
- Seven airbags, including a driver-side knee airbag
- Electronic Stability Control
- All-disc brakes
- Electronic parking brake
- Tyre Pressure Monitoring System
- Level 2 ADAS
Considering the growing importance of safety ratings in buying decisions, a 5-star score is likely to be a strong selling point.
Features and Interior Highlights
The e Vitara comes equipped with several premium features:
- 10.1-inch touchscreen infotainment system
- 10.25-inch digital instrument cluster
- Ventilated front seats
- 10-way power-adjustable driver’s seat
- Sliding and reclining rear seats (40:20:40 split)
- Fixed-glass sunroof
- Premium audio system by Harman
Exterior highlights include matrix LED DRLs, projector headlamps, LED tail lamps, and 18-inch aerodynamic alloy wheels.
Charging Network and Infrastructure
To support EV adoption, the company has introduced an expanding charging ecosystem:
- 10 to 80% DC fast charging in 45 minutes.
- Over 2,000 charging points
- Presence in more than 1,100 cities
- Partnerships with 13 charge point operators
The automaker aims to enable over 1 lakh public charging points by 2030 and has reportedly invested nearly ₹250 crore ahead of the launch. In my opinion, investments in charging infrastructure will play a major role in determining how quickly EVs gain mainstream acceptance.
Rivals in the Electric SUV Segment
The e Vitara enters a competitive market and is expected to rival models such as:
- Tata Nexon EV
- MG Windsor EV
- Hyundai Creta Electric
- VinFast VF6
With more manufacturers entering this space, pricing strategies like BaaS could become an important differentiator.
Frequently Asked Questions (FAQs)
Q. What is the starting price of the e Vitara in India?
- The starting price is ₹10.99 lakh (ex-showroom) under the Battery-as-a-Service model.
Q. What is the battery usage cost in the BaaS plan?
- The battery usage charge starts at ₹3.99 per km for the 49kWh variant.
Q. What is the driving range of the e Vitara?
- The claimed range is up to 440 km with the 49kWh battery and up to 543 km with the 61kWh battery.
Q. What safety rating has the e Vitara received?
- It has achieved a 5-star rating from Bharat NCAP.
Q. How can customers book the e Vitara?
- Bookings can be made with ₹21,000 at NEXA dealerships or through the official online platform.
Q. What warranty and benefits are included?
- The package includes an 8-year battery warranty, extended vehicle warranty, complimentary charger installation, one year of charging benefits, and an assured buyback plan.
