Quick Highlights:Mercedes-Benz teased the GLC with EQ Technology.Global debut at the Munich Motor Show on September 7.Features illuminated grille and MBUX Hyperscreen.Mercedes shifts to a new naming strategy.Mercedes-Benz has officially teased its next-generation electric SUV, the GLC EV , now officially named the GLC with EQ Technology . The upcoming model is set to make its global debut at the Munich Motor Show on September 7 , and it brings with it a bold new design language, an upgraded infotainment experience, and a significant shift in the company’s EV branding strategy.This all-electric version of the GLC will succeed the current EQC SUV and introduce a fresh face for the German automaker’s electric vehicle lineup.New Illuminated Grille Redefines Mercedes EV AestheticsOne of the most eye-catching features of the GLC EV is its all-new illuminated front grille , a dramatic departure from the smooth, minimalist fascias of current EQ models like the EQB and EQS. This grille draws inspiration from some of Mercedes-Benz’s most iconic models, including the 1902 Mercedes Simplex , the 600 Pullman , and the W 108 .The grille is bordered by a thick chrome surround and contains a matrix of 942 LED pixels , each individually backlit and capable of displaying animations. This animated LED display isn’t just a visual gimmick; it’s part of the brand’s efforts to merge design with digital interactivity in its upcoming EVs.At the center of the grille is a large illuminated Mercedes-Benz tri-star logo . However, lighting regulations vary by market, so depending on the region, only the central star may be illuminated while the ring remains unlit. Customers will also have multiple styling options, including Silver Shadow , Dark Chrome Optic , and a non-illuminated version with smoky white plastic accents for a more understated look.The teaser image also hints at new sleek, smoked LED headlights and dark grey trim surrounding the front bumper air intakes, adding a futuristic edge to the vehicle’s exterior.GLC EV Interior to Feature Updated MBUX HyperscreenInside the cabin, Mercedes-Benz has confirmed that the GLC EV will come with an updated version of its signature MBUX Hyperscreen — the wide, curved glass display that integrates the instrument cluster, infotainment controls, and climate functions into a single seamless interface.Currently seen in the EQS and EQE, this updated iteration promises enhanced responsiveness , smoother animations , and sharper graphics , elevating the user experience further. This aligns with Mercedes’ focus on creating immersive, digitally advanced interiors for its future electric vehicles.End of the EQ Era: Mercedes Shifts to Integrated Naming StrategyThe GLC EV marks the beginning of a major branding change for Mercedes-Benz’s electric models. Going forward, the company will abandon standalone EQ branding in favor of integrating EVs directly into its core model lines. The move is evident from the naming of this SUV — GLC with EQ Technology — instead of calling it something like "EQC 2.0".This strategy was first previewed with the Mercedes-Benz G 580 with EQ Technology , and will be applied to upcoming electric versions of core models like the C-Class, E-Class, and S-Class. Mercedes aims to ensure a seamless blend of design, tech, and naming conventions between ICE and electric variants, enhancing brand coherence across its global portfolio.The reverse is also true. Internal combustion engine (ICE) vehicles will begin adopting design elements and digital features from the electric lineup , creating a unified visual and technological identity across the board.Launch and AvailabilityThe Mercedes-Benz GLC EV will officially break cover at the 2025 Munich Motor Show on September 7 , and more detailed specifications, pricing, and availability for global markets — including India — are expected to follow shortly thereafter.As Mercedes-Benz prepares for a future where EVs take center stage, the GLC EV sets the tone for the brand’s next chapter in electric mobility. With its striking design, cutting-edge tech, and strategic branding shift, the GLC EV is shaping up to be one of the most anticipated electric SUVs of the year.