Mg Motor has formally launched its new luxurious sub-brand, IM, which means Intelligence in Motion. The IM5 electric sedan and IM6 electric SUV are the first entries into the MG premium e-mobility portfolio in Australia. The announcement comes after a successful preview at the Melbourne Motor Show earlier this year and represents a big move in MGs transformation from a mainstream automotive brand to a competitive entrant in the high-end EV space.IM, presented by MG Motor, and its success is contingent on the popularity of MG Motor in order to make a name for itself in the highly-saturated EV market in Australia. Priced at $60,990 for IM5 and $62,490 for IM6, both models are designed to offer luxury, performance, and advanced technology at an affordable price. The IM product range includes six variants, with various battery options, and features to compete with the high-end brands, including Tesla and Porsche.Also Read: Porsche’s Cayenne EV Secretly Breaks Record!This launch is part of the overall strategy of MG to diversify its portfolio and enter the rising global demand for premium EVs. As Chinese automotive brands rapidly expand their presence in the Australian market, MG is strategically positioning its premium sub-brand, IM, to stand out by focusing on sophisticated design, advanced engineering, and a luxury-centric user experience. This approach mirrors the successful strategies of global automotive giants, such as Hyundai with Genesis and Toyota with Lexus who have introduced upscale sub-brands to cater to evolving consumer expectations.MG executives believe that IM has the potential to become a major player not only in Australia but also in other international markets where demand for luxury electric vehicles is growing. By offering a compelling mix of high performance, cutting-edge technology, and accessible pricing, the brand aims to attract customers who are shifting away from traditional luxury marques in search of more sustainable, forward-thinking mobility solutions.Will MG launch IM in India? Stay tuned to find out!Also Read: Super Early Sightings of Honda’s New Super EV?