Quick Highlights
- Sony-Honda Mobility (SHM) unveiled two Afeela EV prototypes at CES 2026
- Afeela 1 sedan launches in the US by end-2026; SUV arrives by early 2028
- Advanced AI-focused architecture powered by Qualcomm Snapdragon Digital Chassis
- Level 2+ ADAS at launch with plans for Level 4 via OTA updates
Sony-Honda Mobility Expands the Afeela Vision at CES 2026
Sony-Honda Mobility (SHM) returned to the Consumer Electronics Show (CES) in Las Vegas with renewed momentum, showcasing its Afeela EV prototypes for the first time at CES 2026. The joint venture revealed two electric vehicles: the Afeela 1 electric sedan, now confirmed as a pre-production model, and an all-new Afeela electric coupe-style SUV, aimed squarely at American buyers.
While the Afeela 1 has been seen in multiple iterations since its initial reveal, the SUV prototype represents SHM’s first serious step into the highly competitive electric SUV segment.
Afeela 1 Sedan: Pre-Production Model Nears Launch
The Afeela 1 sedan is scheduled to launch in the United States by the end of 2026, with initial deliveries beginning in California, followed by Arizona in 2027. Japan is expected to receive the model in the first half of 2027.
Manufacturing will take place at Honda’s East Liberty Auto Plant in Ohio, marking a major milestone for the joint venture. Recently released footage confirms that the first production-spec Afeela 1 models have already rolled off the assembly line.
In terms of hardware, the Afeela 1 features:
- Dual-motor AWD setup producing around 400 horsepower
- 91 kWh battery pack
- Up to 300 miles (480 km) of estimated range
- 150 kW DC fast charging with NACS connector
Despite its premium starting price of $89,900 (rising to $102,900 for higher trims), the performance and charging figures remain comparable to existing EVs in the segment.
Afeela Prototype 2026 SUV: Bigger, Taller, and More American
The surprise reveal at CES was the Afeela Prototype 2026, a coupe-style electric SUV expected to launch in the United States by early 2028. Designed primarily for American tastes, the SUV offers more interior space than the Afeela 1 sedan, making it better suited for families and long-distance travel.
Visually, the SUV mirrors the sedan’s minimalist design language:
- Smooth, aerodynamic bodywork
- Coupe-like sloping roofline
- Wraparound headlamp design
- Contrasting black roof
- Signature nose-mounted external LCD display
While clean and understated, the design may struggle to stand out in a crowded EV market dominated by bold styling.
A Car Designed as a Smart Device
SHM positions Afeela not just as a vehicle, but as a software-defined mobility platform. According to the company, Afeela represents a shift from driver-centric cars to AI-powered smart devices that understand user preferences and evolve over time.
At the heart of this vision is the Qualcomm Snapdragon Digital Chassis, which provides a flexible electronic architecture capable of supporting future technologies, AI-driven features, and continuous upgrades.
Intelligent Drive and Advanced ADAS Capabilities
One of the most significant announcements was the Afeela Intelligent Drive, an advanced ADAS suite integrating a Vision-Language Model (VLM).
Key highlights include:
- Level 2+ ADAS at launch
- Roadmap to Level 4 autonomous driving via OTA updates
- Pre-installed hardware enabling future autonomy
The sensor suite is extensive, featuring 40 sensors, including:
- 18 cameras
- 9 mm Wave radars
- 12 ultrasonic sensors
- 1 roof-mounted LiDAR module
This hardware enables 360-degree perception and prepares the vehicle for higher levels of automation once regulations allow.
A Rolling Entertainment Hub
Sony’s influence is most evident inside the cabin. Both the sedan and SUV feature a dashboard-spanning display, with rear-seat screens for passengers. A standout feature is built-in PlayStation 5 Remote Play functionality, effectively turning the vehicle into a mobile entertainment lounge.
While innovative, this approach assumes buyers value digital entertainment as much as traditional automotive strengths.
Pricing and Market Challenges
With prices approaching or exceeding $100,000, Afeela enters direct competition with established premium EV brands such as Lucid. Limited customization options, including a restricted color palette, may further challenge its appeal at this price point.
The upcoming SUV is expected to be even more expensive, raising questions about how SHM plans to differentiate beyond technology and branding.
Conclusion: Afeela’s Ambitious Bet on AI Mobility
Sony-Honda Mobility is clearly betting that AI, software, and digital experiences will define the future of electric vehicles. While the Afeela 1 and the Prototype 2026 SUV are technologically impressive, their success will depend on whether buyers are willing to pay a premium for this vision in an already crowded EV market.
FAQs
Q. When will the Afeela 1 sedan launch?
- The Afeela 1 sedan is expected to launch in the United States by the end of 2026.
Q. When will the Afeela SUV be available?
- The Afeela electric coupe SUV is projected to launch in early 2028, primarily targeting the US market.
Q. Where will Afeela EVs be manufactured?
- The Afeela 1 will be manufactured at Honda’s East Liberty Auto Plant in Ohio.
Q. What level of autonomy will Afeela offer?
- The vehicles will launch with Level 2+ ADAS, with plans to enable Level 4 autonomy via OTA updates in the future.
Q. What makes Afeela different from other EVs?
- Afeela focuses on AI-centric mobility, advanced sensor integration, continuous software updates, and a Sony-powered digital entertainment ecosystem.
Q. How much does the Afeela 1 cost?
- The Afeela 1 sedan starts at $89,900, with higher trims priced up to $102,900.
