Avore, the Made-in-India EV motorcycle brand from Ahmedabad-based Samarth E-Mobility Pvt. Ltd., held its National Motorcycle Launch event today, unveiling three new electric motorcycle variants — the EX1, EX2, and EX2 S. Pre-bookings for all three models are now open at ₹799, marking the company's first major step from brand teaser to an actual product rollout.

Who Is Behind Avore?

Avore Electric was officially introduced as a brand in June 2026, positioned around the idea of "Intelligence Beyond Motion." Since then, the company has kept its first production motorcycle under wraps, choosing instead to build anticipation through its brand film, website, and social channels. Today's event is the first time Avore has shown its motorcycles in a physical, public setting, alongside opening pre-bookings.

The company has positioned itself as an engineering-first mobility brand rather than a feature-led EV start-up, with its messaging emphasising in-house development of its technology rather than assembling components sourced off the shelf. This framing lines up with what was on display at the venue, where the brand described itself as building an "intelligence-led mobility platform" out of India.

Three Variants, Multiple Colourways

The event showcased branding and signage for three distinct models, each with its own set of colour options:

  • Avore EX1 — available in Starlit Blue, Meteor Red, and Stellar Black

  • Avore EX2 — available in Starlit Blue DT, Meteor Red DT, and Stellar Black DT

  • Avore EX2 S — available in Starlit Blue DT, Meteor Red DT, Stellar Black DT, and an additional Onyx Black DT option

The "DT" tag on the EX2 and EX2 S colourways likely denotes a dual-tone finish, based on the two-colour split visible in the colour swatches at the venue, though Avore has not officially defined the term.

All three variants can currently be pre-booked for ₹799 ahead of their full commercial launch. As is typical with EV pre-booking drives in India, this amount is usually a refundable token booking amount rather than the final on-road price of the vehicle — full pricing for each variant has not yet been announced.

A Three-Year Journey to Launch

Displays at the venue traced Avore's development timeline in detail, offering a rare look at how the brand built up to this point:

  • July 2023 — Company founded

  • December 2023 — Powertrain development begins

  • August 2024 — Core technologies reach maturity

  • January 2025 — Platform integration

  • May 2025 — "Intelligence layer" activated

  • August 2025 — Road validation

  • September 2025 — Market validation

  • June 2026 — Public brand launch

  • July 2026 — Certification and readiness, followed by today's national motorcycle launch

This timeline suggests Avore spent close to three years in development and testing before bringing a product to market — a longer runway than several EV two-wheeler brands that have launched in India in recent years, many of which moved from brand reveal to product sales within months.

What's Still Under Wraps

At the time of the event, the motorcycles themselves remained covered on stage ahead of their formal unveiling. Detailed specifications — including battery capacity, range per charge, motor output, top speed, and final ex-showroom pricing — have not yet been officially disclosed by the company.

Why This Matters

India's electric two-wheeler market has seen a wave of new entrants over the past few years, with established players like Ola Electric, Ather Energy, TVS, and Bajaj competing alongside newer brands. Avore's entry adds another contender to this space, specifically targeting the mainstream 125cc–200cc-equivalent motorcycle segment rather than the scooter-first approach many EV brands have taken so far. Whether Avore's "intelligence-led" positioning translates into meaningful on-road differentiation will likely become clearer once full specifications and pricing are revealed.

The Evfy team was on the ground at the launch event and will continue covering future announcements, including specifications, pricing, and delivery timelines, as more details are revealed by Avore.

This is a developing story and will be updated as more information becomes available.