MG SELECT Launches Couture Edition of M9 and Cyberster: Price, Design and Everything You Need to Know

MG SELECT, the luxury retail arm of JSW MG Motor India, has launched the Couture Edition of the MG M9 at ₹84.94 lakh and the MG Cyberster at ₹87.49 lakh (both ex-showroom), announced in Gurugram on August 3, 2026. These are limited-run styling editions created with Indian couturier Gaurav Gupta, built around his signature "Serpent Infinity" motif in hand embroidery and tonal layering. Each model is capped at just 50 units, sold exclusively through MG SELECT Experience Centres, with bookings open now and deliveries starting August 10, 2026. Mechanically, both cars are identical to the standard M9 and Cyberster — this is a design collaboration, not a performance upgrade.

What Is the MG Select Couture Edition

MG SELECT is JSW MG Motor India's dedicated luxury retail channel, built around the MG M9 (a premium electric MPV) and the MG Cyberster (an electric roadster). The Couture Edition is a limited cosmetic package applied to both cars, developed in partnership with couturier Gaurav Gupta.

It's not a new model or trim level in the usual sense — it's closer to a collector's release. The battery, motor, and performance figures are untouched. What changes is the exterior and interior treatment, built around embroidery-inspired detailing that Gupta's studio typically applies to fabric, now translated onto the vehicle's surfaces.

The collaboration didn't start with this launch. It began earlier in 2026 when a specially styled Cyberster was displayed at the opening of Gupta's menswear flagship store in New Delhi. The Couture Editions were then formally unveiled at Gupta's "Light Song" couture showcase in Mumbai on July 17, 2026, where MG SELECT served as the official automobile partner.

Also Read: MG Windsor EV Crosses 75,000 Sales in Under Two Years, Remains India's Best-Selling Electric Car

Price: How Much Extra Do You Pay

Both Couture Editions carry roughly the same premium — about ₹4.99 lakh over their respective standard top-spec versions. That premium buys you the design package and, more importantly, the exclusivity of a 50-unit production run, not any change under the hood.

The Gaurav Gupta Collaboration

Gaurav Gupta is an internationally known Indian couturier, recognised for sculptural silhouettes and hand-finished craftsmanship in his fashion collections. His recurring design signature the Serpent Infinity motif — is meant to represent continuity, transformation, and quiet power, themes he's carried across multiple runway collections.

For the Couture Editions, that motif has been adapted from fabric to automotive surfaces through:

• Hand embroidery-inspired detailing
• Tonal layering across body panels
• Gold-finished MG emblems
• Serpent Infinity badging

MG SELECT's Head, Milind Shah, framed the partnership as a way to add exclusivity on top of two models that were already the brand's strongest performers in the luxury EV segment. Gupta, for his part, described the project as proof that couture principles — craftsmanship, precision, and storytelling — translate directly into automotive design.

Design Details: Cyberster vs M9

The Cyberster's treatment is the more dramatic of the two — flowing orange streaks against white paintwork, paired with gold badging, designed to stand out on a car that's already an attention-grabbing two-seat roadster. The M9, being a luxury MPV aimed at a slightly different buyer, takes a quieter approach with charcoal detailing rather than a bold contrast colour.

Specifications: What Hasn't Changed

Since the Couture Edition doesn't touch the powertrain, anyone comparing the standard and Couture versions is really just choosing between the base design and the limited-edition one — performance, range, and drive experience are identical either way.

Availability and How to Book

• Only 50 units of each model will be made
• Sold exclusively through MG SELECT Experience Centres across 14 cities
• Bookings open through mgselect.co.in and MG SELECT dealerships
• Deliveries begin August 10, 2026
• Customer queries are handled through MG SELECT's "Elite Hub" via email or the company's toll-free number

Given the unit cap, these are expected to sell out quickly among existing MG SELECT customers and collectors rather than being a wide retail release. If you're seriously considering one, booking early matters more than usual — once each model's 50 units are allocated, there's no confirmed plan for a second production run.

Why MG Is Doing This

Limited-run collaborations like this aren't primarily about volume — they're about positioning. MG SELECT is a relatively new luxury channel for MG in India, built around just two flagship products: the M9 and the Cyberster. A fashion collaboration with a globally recognised couturier does two things for the brand:

• Reinforces exclusivity. Capping production at 50 units per model turns the cars into collectible objects rather than just expensive versions of existing products.
• Extends brand association beyond automotive. Partnering with a couture designer positions MG SELECT alongside luxury and fashion, not just other premium EV makers.

This kind of low-volume, design-led launch is becoming more common among luxury retailers in India as a way to generate attention and urgency without discounting or mass production.

Final Takeaway

The MG M9 and Cyberster Couture Editions aren't about new technology — they're a design-led, limited-run collaboration meant to add exclusivity to MG SELECT's two flagship EVs. At roughly ₹5 lakh over standard pricing, you're paying for Gaurav Gupta's Serpent Infinity design work and the rarity of a 50-unit production cap, not any change in performance or range. If the design appeals to you and you want one of the 50 units per model, booking early through an MG SELECT Experience Centre is the only way in — deliveries start August 10, 2026.