Tata Motors is set to take a new approach to its premium electric vehicle strategy. The brand has confirmed that its upcoming Avinya EV will be based on the Freelander platform developed through the Chery-Jaguar Land Rover (JLR) joint venture in China. The move comes after Tata's earlier plans to use JLR's Electrified Modular Architecture (EMA) platform were shelved, forcing the automaker to rethink its premium EV roadmap.
The new strategy is expected to help Tata fast-track the development of its Avinya brand, which has faced multiple delays over the last two years. By leveraging an already-developed architecture, the company can significantly reduce development time while gaining access to advanced EV technologies and features.
Why Tata Changed Course
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Tata Motors had initially planned to build the Avinya range on JLR's EMA platform. However, industry sources suggest that adapting the architecture for Tata's intended pricing and production volumes became increasingly difficult from a commercial standpoint.
The company has now turned to the Freelander platform developed through the Chery-JLR collaboration. By using an existing EV-focused architecture, Tata can reduce development costs and shorten the time needed to bring its premium electric vehicles to market.
While the core platform will come from the Chery-JLR ecosystem, Tata Motors is expected to extensively modify the software, electronics and vehicle systems to suit Indian customer requirements. Teams from Tata Technologies are reportedly working alongside engineers in India, the UK and China to tailor the architecture for the Avinya brand.
This approach allows Tata to leverage a proven global platform while maintaining its own identity through design, technology integration and user experience.
Battery Details
The battery strategy for the Avinya lineup is also evolving. Early reports indicate that the first models could feature battery packs ranging between 65 kWh and 80 kWh. This setup is expected to offer a balance between driving range, performance and affordability.
The Avinya project is no longer being viewed as a single-product initiative. Apart from the Avinya X, Tata Motors is reportedly evaluating a larger three-row premium electric SUV that could join the lineup at a later stage.
Production of the first Avinya model is expected to take place at Tata Motors Passenger Vehicles' newly inaugurated manufacturing facility in Panapakkam, Tamil Nadu. The Chennai-Ranipet industrial ecosystem is likely to play a major role in the programme, with localisation levels expected to increase gradually over time.
In an official statement, Tata Motors confirmed that the first Avinya vehicle launching in India in 2027 will be based on the Freelander platform produced by Chery-JLR. The company said the Avinya range will combine global technology partnerships with Tata's own design, engineering and integration expertise to deliver a premium electric vehicle experience.
