India’s leading electric mobility player, Ather Energy, has announced exciting developments that signal a significant expansion of its product portfolio. As part of its IPO launch announcement, the Bengaluru-based company confirmed the development of a new low-cost electric scooter platform, along with its long-rumored plans to enter the electric motorcycle segment.New EL platform for affordable e-scootersThe upcoming low-cost scooter platform, internally codenamed Ather EL, is designed to bring down the entry price point of the brand’s electric offerings. This new platform will cater to a broader audience by offering e-scooters priced below the existing Ather 450X and Rizta models.While Ather has not confirmed a launch timeline, it stated that the EL platform is currently under development and will roll out in the coming years. This move will help the company tap into the highly competitive and fast-growing mass-market electric scooter space.Electric motorcycles in the worksIn addition to the EL platform, Ather has also officially confirmed its plans to enter the electric motorcycle market. The brand had hinted at this move back in 2023, and now it’s clear that development is underway.Ather is targeting the 125cc to 300cc motorcycle segment, which represents a sweet spot for daily commuting as well as performance-oriented urban mobility. While details remain limited, this range suggests that Ather’s bikes will offer a balance between practicality and performance, likely competing with both ICE and emerging EV rivals in the segment.Ather’s future outlookThese announcements come at a crucial time as Ather prepares to go public. The brand is positioning itself not just as a high-tech scooter maker but as a comprehensive electric two-wheeler company with a wide product spread across price points and categories.With its strong brand presence, loyal user base, and continuous investment in R&D, Ather Energy is set to play a pivotal role in shaping the future of India’s electric two-wheeler landscape.