Quick Highlights:Ather Rizta crosses 2 lakh sales within two years, with the second lakh sold in just six months.Market share doubled in key states across North and Central India between Q1 and Q3 FY26.Rizta now contributes over 70% of Ather’s total sales, becoming its top-selling model.Ather expands to 524 Experience Centers and reaches new international markets.Ather Rizta Crosses 2 Lakh Sales: Ather Energy Celebrates a Major Mass-Market BreakthroughAther Energy has reached a new high in India’s electric two-wheeler space with its family-focused scooter, the Ather Rizta, surpassing the 2 lakh (2,00,000) sales milestone. Achieving this figure in under two years positions the Rizta as one of the fastest-growing models in the country’s EV segment. What makes this milestone particularly striking is the pace: while the first lakh took a longer period, the second lakh units were sold within just six months , from May 2025 to November 2025.With rising adoption across urban and semi-urban areas, the Rizta has emerged as Ather’s volume driver , now contributing over 70 percent to the company's total sales. It has effectively redefined Ather’s reach and repositioned the brand for a wider consumer base.Capturing the “Middle India” EV AudienceAther strategically designed the Rizta to address the needs of Indian families , a customer segment that previously leaned toward conventional ICE scooters. With the Rizta, Ather shifted its focus from enthusiast-centric, performance-driven EVs to the broader mass-market category , including Tier-2 and Tier-3 cities .This transition has yielded measurable results. In North and Central India — regions long dominated by traditional petrol scooters — the Rizta has played a central role in expanding Ather’s presence and driving EV adoption.Significant Market Share Growth Across Key States (Q1 to Q3 FY26)Ather has reported substantial jumps in market share across several states:Madhya Pradesh and Chhattisgarh: from 7 percent to 14 percentPunjab: from 8 percent to 15 percentUttar Pradesh: from 4 percent to 10 percentThese gains reflect increasing trust in EVs outside metro cities and underscore the role of the Rizta’s practicality, value, and reliability in capturing Middle India’s demand.Expanding Retail Presence Across IndiaTo support this surge in demand, Ather has aggressively strengthened its retail network. As of September 2025 , the company operates 524 Experience Centers (ECs) across India. This widespread presence has enabled smoother test rides, easier service access, and greater visibility — key factors contributing to the Rizta’s strong sales momentum.What Makes the Ather Rizta a Success?The Rizta’s popularity stems from its family-first design , backed by safety, comfort, and user-friendly technology. It is available in two variants:Rizta S: IDC range of 123 kmRizta Z: IDC range of 159 kmTogether, these models cater to diversified family commuting needs across short and medium distances.Key Features Driving DemandMassive Storage Capacity: With 56 liters of total storage — including a 34L under-seat compartment and an optional 22L Frunk — the Rizta offers one of the largest cargo capacities in its category.Enhanced Comfort: The scooter boasts the largest seat in its segment and a spacious floorboard, making it ideal for multiple riders, grocery runs, and long family rides.Advanced Safety Systems: Ather integrates multiple protective features such as SkidControl , Fall Safe , Emergency Stop Signal (ESS) , and theft and tow alerts. These systems strengthen the Rizta’s appeal as a safe mobility choice.Seamless Connectivity: With the AtherStack Pro pack, users get access to connected features like Ping My Scooter , navigation assistance, ride statistics, and more.Continuous Updates to Maintain Market MomentumAther has kept the Rizta fresh with regular updates and enhancements. Recent additions include:A new Terracotta Red color optionIntroduction of a 3.7 kWh battery variant for the Rizta SA new touchscreen upgrade for the Rizta Z , announced during Ather Community Day 2025These timely upgrades help Ather stay ahead in the competitive electric scooter segment and meet evolving customer expectations.Leadership PerspectiveCommenting on the achievement, Ravneet Singh Phokela , Chief Business Officer at Ather Energy, stated that the Rizta’s early success has broadened the company’s addressable market and accelerated distribution expansion. He emphasized Ather’s commitment to deepening accessibility and building on current momentum.Ather Energy Crosses 5 Lakh Cumulative SalesBeyond the Rizta’s success, Ather Energy has crossed a cumulative milestone of 5 lakh electric scooters sold across all models. This demonstrates the brand’s growing strength in India’s EV transition.Ather is also expanding internationally. The Rizta made its global debut in Nepal and Sri Lanka in early 2025 , marking a strategic step toward broader international growth.ConclusionThe Ather Rizta’s 2 lakh sales milestone highlights not just the performance of a single model but a broader shift in the EV landscape. Its ability to connect with families, penetrate Middle India, and sustain rapid growth positions it as one of the most influential electric scooters of its time. As Ather continues to invest in distribution, product upgrades, and global expansion, the Rizta stands poised to play a defining role in shaping the next phase of electric mobility in India.