Quick Highlights:BMW India targets 30% of total sales from electric vehicles (EVs) before 2030.EVs already make up 21% of total sales between January and September 2025, marking 246% year-on-year growth.Top-selling models include the BMW iX1 and the flagship BMW i7.Strategy focuses on Tier 2 and Tier 3 market expansion and reducing luxury EV ownership costs.BMW Accelerates Toward an Electric FutureLuxury carmaker BMW India has announced a bold electrification roadmap, aiming for electric vehicles (EVs) to contribute around 30% of its total sales volume before 2030. The move underscores the brand’s growing dominance in India’s fast-evolving premium EV landscape and aligns with the government’s sustainability goals.The company’s renewed focus on EVs comes after a remarkable year of growth. According to Hardeep Singh Brar, President and CEO of BMW Group India , electric cars accounted for 21% of total BMW sales between January and September this year, reflecting a massive 246% year-on-year increase.“We have done well in the electric segment, and we would like to build on that further,” said Brar. “At this rate, we may reach 30% even before 2030, which is in line with government mandates.”This statement reflects BMW’s confidence in the Indian market’s readiness to adopt electric mobility faster than anticipated.EV Portfolio Fuels Record GrowthBMW’s surge in EV sales is supported by a robust product lineup that appeals to a wide spectrum of luxury buyers. Since its electric debut in 2022, the company has delivered over 5,000 electric vehicles , setting a benchmark for premium carmakers in India.At the forefront of this success is the BMW iX1 , which has emerged as the company’s highest-selling electric car , resonating strongly with urban and young professionals seeking a balance of performance and sustainability.Following closely is the BMW i7 , the brand’s flagship electric sedan , which combines cutting-edge technology, refined design, and superior comfort. Together, these models have helped BMW solidify its leadership in India’s growing luxury EV segment.Strategy: Expanding Reach and AccessibilityBMW’s journey toward achieving its 30% EV sales target rests on two key strategic pillars — network expansion and reducing the cost of ownership .1. Expanding Network in Tier 2 and Tier 3 CitiesBMW India is aggressively extending its dealership and service network beyond major metros to tap into Tier 2 and Tier 3 markets , where an increasing number of affluent buyers are showing interest in premium electric vehicles.“We have to grow the network because Tier 2 and Tier 3 cities are performing well,” said Brar. “We need to get into those towns and place electric options in every segment we operate in.”This approach ensures that BMW’s EVs are not confined to big-city showrooms but are accessible to customers across emerging urban centers. The company’s local infrastructure investments — including fast-charging stations and service touchpoints — further reinforce its commitment to expanding EV adoption.2. Reducing the Cost of Luxury EV OwnershipIn addition to geographical expansion, BMW is focused on making luxury EV ownership more attainable , especially for the 25-45 age group — a demographic defined by ambition, sustainability awareness, and financial independence.To achieve this, the automaker is strengthening its finance and residual value programs , addressing concerns about the perceived high cost of owning a luxury car.“Our goal is to bridge the gap and give confidence to consumers that owning a luxury car is not expensive,” Brar noted. “It can be as affordable as a mass-premium model.”Through competitive financing, flexible leasing, and attractive trade-in options, BMW aims to encourage more first-time luxury buyers to embrace electric mobility.The Road Ahead for BMW India’s EV AmbitionsBMW India’s electric vehicle strategy is not just about increasing sales — it reflects a broader commitment to innovation, sustainability, and customer-centric growth. By combining product excellence with financial accessibility and nationwide reach, the company is setting a new benchmark for premium automakers in India’s EV space.As the Indian EV ecosystem evolves — with better infrastructure, government incentives, and increasing consumer acceptance — BMW is well-positioned to capitalize on this momentum. Its early entry and strong brand equity give it a head start over rivals still scaling up their EV offerings.With its sales trajectory pointing sharply upward, BMW’s vision of reaching 30% EV contribution before 2030 appears not only realistic but imminent. The success of the iX1 and i7 models demonstrates that India’s luxury car buyers are ready for electrification — and BMW is leading that charge.ConclusionBMW India’s electrification journey embodies the next phase of luxury mobility in the country — sustainable, accessible, and aspirational. By blending innovation with affordability and expanding its footprint into smaller cities, the automaker is redefining what premium EV ownership looks like for Indian consumers.If current trends continue, BMW India could well surpass its 2030 target ahead of schedule, firmly establishing itself as the front-runner in India’s luxury EV revolution.