Quick Highlights:
- BMW’s EV penetration has surged from 8% to 21% in just one year
- India is now among BMW’s top 10 global EV markets and its fastest growing
- BMW delivered 3,753 EVs in India, recording over 200% YoY growth
- Company targets 25% EV sales penetration by 2026
BMW’s EV Push Gains Momentum Worldwide
BMW’s electric vehicle strategy is clearly hitting its stride. The German luxury automaker has revealed that EVs now account for 21% of its global sales portfolio, a sharp rise from just 8% a year ago. What’s even more interesting is how quickly India has climbed the ranks in this transition.
Speaking about the milestone, Hardeep Singh Brar, President and CEO, BMW Group India, said the company has nearly tripled its EV penetration in a single year. According to him, India now features among BMW’s top 10 global markets for EV penetration, and it’s also the fastest-growing one.
India Becomes a Key Growth Engine for BMW EVs
BMW Group India delivered 3,753 BMW and Mini electric vehicles over the year, clocking over 200% year-on-year growth. That kind of acceleration doesn’t happen unless customers are genuinely warming up to electric mobility.
In fact, India’s EV penetration for BMW more than doubled in 2025, driven largely by locally assembled models that balance performance, luxury, and pricing. Brar summed it up simply: the market has suddenly moved from early adoption to real momentum.
iX1 Leads the Charge
A big contributor to this surge has been the locally assembled BMW iX1, which accounted for around 3,000 units out of BMW India’s total EV sales of roughly 3,500 vehicles last year. Local assembly has helped BMW stay competitive while offering a premium EV experience that resonates with Indian buyers.
At a broader level, the luxury EV segment in India sold 5,116 units in 2025, and BMW commands a dominant 65% market share. That’s a strong signal that the brand’s EV strategy is not just working, but shaping the segment itself.
Resale Value Confidence Drives Adoption
One of the biggest mental barriers for EV buyers has always been resale value. BMW seems to have tackled that head-on. According to Brar, assured buyback programs have played a crucial role, especially for popular models like the BMW X1.
Nearly one-third of X1 buyers are opting for an assured buyback package, which is helping customers feel more secure about long-term ownership. As more EVs enter the used-car ecosystem, resale values are expected to stabilize further, strengthening confidence across the market.
Customer Mindset Is Clearly Shifting
Brar also pointed out a subtle but important change in consumer thinking. Buyers are increasingly aware that battery degradation in EVs is far less severe than what they experienced with smartphones. That understanding, combined with a growing used-EV market, is making electric cars feel like a safer, smarter choice.
As he put it, people are now more confident that EVs are built for the long haul, not just short-term experimentation.
What’s Next: 25% EV Sales by 2026
Looking ahead, BMW is aiming higher. The company is targeting 25% EV penetration by 2026, backed by rising customer trust, a sharper product lineup, and continued focus on resale assurance.
If the current pace continues, India won’t just remain a fast-growing EV market for BMW. It could soon become one of the most strategically important ones in the brand’s global electric journey.
