Quick HighlightsBYD unveils its first kei car, the Racco, exclusively for the Japanese market.Showcased at Japan Mobility Show 2025, targeting a growing 38% kei car segment.Expected 20 kWh LFP battery offering around 180 km WLTC range with fast charging up to 100 kW.Estimated price between JPY 2 million and JPY 2.5 million, rivaling Honda N-Box, Suzuki Spacia, and Nissan Sakura.BYD Racco Kei Car Unveiled in Japan: A Compact Electric ContenderBYD, one of the world’s leading electric vehicle manufacturers, has unveiled its first-ever kei car , named Racco , at the Japan Mobility Show 2025 . The new compact EV is designed exclusively for Japan and marks BYD’s strategic move to capture a larger share of the country’s high-demand kei car segment.The kei car category, which accounts for nearly 38% of Japan’s car market , presents a lucrative opportunity for automakers. Known for their compact size, affordability, and efficiency, kei cars are immensely popular in urban Japan, where space and practicality are key.BYD already sells models like the Dolphin, Seal, Yuan PLUS ( Atto 3), and Sealion 7 in Japan, but the Racco represents a new chapter — one that aligns perfectly with the local demand for compact, eco-friendly urban mobility solutions.Design and DimensionsThe BYD Racco follows the traditional kei car formula with a boxy silhouette that maximizes interior space while adhering to strict Japanese regulations. Kei cars in Japan must measure under 3.4 meters in length, 1.48 meters in width, and 2 meters in height . The BYD Racco fits neatly within these limits, measuring 3,395 mm long, 1,475 mm wide, and 1,800 mm tall .The front fascia features a closed-off grille , characteristic of electric vehicles, along with C-shaped LED lighting elements , circular fog lamps, and a nearly upright windshield that enhances cabin space. Distinctive touches such as dual A-pillars with triangular side glass , black-out pillars for a floating roof effect, and rear sliding doors add a modern yet practical appeal.The car’s square windows , flat roofline , and short overhangs contribute to its functional design, while sporty alloy wheels give it a youthful touch. The wheels are positioned at the extreme corners to maximize the wheelbase, improving stability and cabin roominess.At the rear, the Racco sports wraparound tail lamps and a flat rear windshield, maintaining the boxy charm typical of kei cars but with BYD’s distinctive EV design language.Interior and FeaturesInside, the BYD Racco adopts a minimalist and functional design approach . A floating touchscreen infotainment system and a three-spoke steering wheel dominate the dashboard. Although detailed interior specifications are yet to be revealed, BYD is expected to focus on practicality and comfort , ensuring smart utilization of every inch of cabin space.The model will likely include a comprehensive suite of safety features , consistent with BYD’s reputation for advanced driver assistance systems and robust safety standards.Performance and RangeWhile BYD has not disclosed full technical specifications, early reports suggest that the Racco will be powered by a 20 kWh LFP (Lithium Iron Phosphate) battery , providing an estimated range of around 180 km (WLTC standard) .The EV will also support fast charging up to 100 kW , enabling quick top-ups for daily urban commutes. Additionally, BYD is equipping the Racco with a heat pump-based air conditioning system , ensuring efficiency and comfort even in extreme weather conditions.Pricing and Market PositioningThe BYD Racco is expected to launch in Japan with a starting price between JPY 2 million (₹11.60 lakh) and JPY 2.5 million (₹15 lakh) . This positions it competitively against leading rivals in the kei car EV segment.For comparison, the Honda N-Box starts at JPY 1.78 million (₹10.33 lakh) , while the Nissan Sakura , an electric kei car, starts at JPY 2.54 million (₹14.72 lakh) . The Suzuki Spacia also competes in the same segment, emphasizing affordability and practicality.With this pricing strategy, BYD aims to offer an electric alternative that combines advanced technology, efficiency, and urban convenience—key factors valued by Japanese consumers.Will BYD Bring Racco to India?As of now, BYD has not confirmed any plans to launch the Racco kei car in India. However, given the growing interest in compact EVs and rising fuel costs, such a vehicle could find an audience in the Indian market if adapted to local needs.For now, BYD’s focus remains on solidifying its footprint in Japan with a localized product lineup tailored to the market’s unique automotive culture.ConclusionThe BYD Racco represents a significant milestone for the Chinese automaker as it deepens its roots in the Japanese market. Compact, efficient, and practical, the Racco has all the right ingredients to appeal to Japan’s urban drivers. With its modern design, competitive range, and strong brand backing, BYD’s first kei car could soon become a formidable contender against long-standing favorites like the Honda N-Box , Suzuki Spacia , and Nissan Sakura .