TVS Motor Reclaims Leadership with 30,309 UnitsTVS Motor returned to the number one position in November with 30,309 registrations , marking a slight improvement over October’s 29,661. The strong showing reinforces the consistent appeal of the iQube series, which remains one of the most dependable performers in both retail and fleet markets. The continued rollout of the iQube ST variant has strengthened TVS’s foothold in the mid-premium category, giving the company a competitive edge as demand stabilizes.TVS’s strategy of incremental upgrades, steady network expansion, and predictable supply discipline has enabled it to maintain momentum even during post-festive slowdowns. Its performance in November underscores its status as one of the most stable players in India’s electric mobility space.Bajaj Auto Holds Firm Despite Monthly CorrectionBajaj Auto secured second place with 25,527 units , a decline from its impressive October 2025 performance. Despite the dip, Bajaj continues to show strong year-long consistency, driven by the growing popularity of the Chetak lineup. The brand retains robust acceptance across metros and Tier-1 markets, where its build quality and service reliability have cemented customer trust.The November correction likely stems from supply recalibrations following the festival rush rather than any fundamental demand drop. Bajaj’s long-term position remains strong, supported by a widening footprint and sustained interest in premium electric scooters.Ather Energy Records 20,324 Units, Maintains Solid Market ShareAther Energy registered 20,324 units in November, a step down from October’s 28,407. The decline aligns with the broader market’s cooling period, yet Ather managed to retain a healthy 17.39 percent market share , demonstrating its deepening market presence.Ather’s ongoing expansion into Tier-2 cities continues to widen its addressable customer base. The brand’s focus on smart features, performance reliability, and a growing fast-charging network has helped it maintain traction even during periods of lower demand. Despite November’s dip, Ather remains one of the most stable mid-premium EV players in the country.Hero MotoCorp Posts 12,199 Units as Vida Gains TractionHero MotoCorp recorded 12,199 registrations , reflecting a modest slowdown from October’s levels. The Vida lineup remains a rising force within the company’s expanding EV portfolio, especially in non-metro markets where Hero’s brand equity and dealership reach work in its favor.Hero’s strategic emphasis on deeper EV localization, improved manufacturing efficiency, and rural-focused electric adoption is laying the groundwork for future volume stability. While November was a quieter month, the company’s long-term EV strategy continues to take shape.Ola Electric Declines Sharply with 8,400 UnitsOla Electric faced the steepest decline among top OEMs, posting 8,400 units , nearly half of its October figure of 16,049. This places Ola at a 7.18 percent market share for the month, marking one of its weakest performances in 2025.The decline is linked to a combination of factors, including adjustments to its service ecosystem, the shift toward a hybrid service model, and internal network restructuring. While short-term volumes have been affected, Ola continues to hold significant cumulative leadership in the EV two-wheeler market. Its upcoming Gen-3 platform products are likely to influence its trajectory in early 2026.Emerging Players Show Positive MomentumRiver Mobility and Kinetic Green were standout performers among emerging OEMs, recording 1,798 and 1,340 units respectively. Both brands delivered sequential growth in November, signaling expanding acceptance in niche customer segments. Pure Energy contributed 1,071 units, continuing its steady presence.Market Outlook for the Remainder of 2025The November 2025 data reflects a stabilizing consumption curve after the post-festive peak. Key takeaways for the month include:TVS regaining leadershipBajaj and Ather maintaining strong market positionsOla experiencing a significant but likely temporary dipEmerging OEMs such as River and Kinetic showing growthAs the industry enters the final stretch of 2025, its momentum will depend on new product launches, strengthened supply chains, and policy clarity around FAME incentives. With competition intensifying, India’s electric two-wheeler market continues to evolve as one of the country’s most dynamic mobility segments.