Quick Highlights:
- Greaves Electric Mobility recorded 994 E2W registrations as of January 7.
- Ola Electric followed with 906 registrations, as per Vahan data.
- The gap highlights changing dynamics in India’s E2W market.
- Competition intensifies amid price cuts, new launches, and distribution expansion.
Greaves Electric Mobility has edged past Ola Electric in electric two-wheeler (E2W) registrations, marking a notable moment in India’s fast-evolving EV landscape. According to data available on the government’s Vahan portal, Greaves Electric Mobility registered 994 electric two-wheelers as of January 7, while Ola Electric reported 906 total registrations on the same day.
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While the difference in numbers may appear modest, it reflects a broader and gradual shift in India’s increasingly competitive electric two-wheeler market. Ola Electric has long been the segment leader by monthly volumes, but recent trends suggest growing pressure from established and legacy-backed players such as Greaves Electric Mobility, which operates under the Ampere brand.
Greaves Electric Mobility has been strengthening its market position through a mix of affordable pricing, expanded dealership networks, and consistent product updates. Models like the Ampere Magnus EX and Ampere Primus have gained traction, especially in tier-2 and tier-3 cities where value pricing, ease of service, and physical dealership presence play a crucial role in buying decisions.
In contrast, Ola Electric has focused heavily on direct-to-consumer sales, aggressive pricing strategies, and technology-led differentiation through its S1 portfolio. However, the company has faced challenges related to service capacity, customer experience, and regulatory scrutiny, which may be influencing short-term buying sentiment in certain regions.
Industry experts note that daily registration data can fluctuate due to logistics, delivery cycles, and state-level registration delays. However, repeated instances of competitors narrowing the gap with Ola Electric point to a more balanced and contested market environment. As subsidy support under the FAME-II scheme has tapered off, buyers are increasingly evaluating total cost of ownership, reliability, and after-sales support.
The broader electric two-wheeler market in India continues to grow, driven by rising fuel prices, improving charging infrastructure, and increasing consumer awareness. Traditional OEMs and new-age EV companies are locked in a tight race, launching refreshed models, offering festive discounts, and expanding financing options to attract buyers.
Greaves Electric Mobility’s performance also highlights the advantage of leveraging existing automotive supply chains and retail networks. The company has been steadily scaling its reach while maintaining a focus on operational efficiency and cost control.
It is clear that Ola is struggling to keep up with the best brands as the gap has slowly widened over the last few months, and now, it seems that Ola cannot even keep up with Ampere. It will not be long before Ampere takes over Ola and starts competing with Hero Vida next, while Ola slips into oblivion.
As competition intensifies, market leadership in the E2W segment is expected to become more fluid rather than concentrated. Registration figures like those seen on January 7 underline how quickly momentum can shift in India’s dynamic EV market.
Going forward, sustained performance, strong customer support, and product reliability will be key factors determining which players emerge stronger in the next phase of India’s electric mobility transition.
