Hyundai Motor has taken the spotlight at IAA Mobility 2025 in Munich with the global unveiling of Concept THREE, its first compact electric vehicle (EV) under the IONIQ sub-brand . This striking debut not only cements Hyundai’s electrification leadership in Europe but also demonstrates its ambition to blend practical urban mobility with bold design, sustainable innovation, and emotionally resonant experiences.The unveiling comes at a critical moment for Europe’s automotive market, as demand for compact EVs surges due to urbanization, environmental regulations, and the need for efficient, space-conscious solutions. By introducing Concept THREE, Hyundai signals its readiness to lead in this high-growth segment while advancing its broader electrification roadmap .Concept Three — New IONIQ or Simply Iconic?Hyundai Motor’s participation at IAA Mobility 2025 marks its return to Europe’s largest mobility event after four years, a strategic move underscored by the reveal of Concept THREE.“Returning to IAA Mobility after four years away is a true milestone, and such an occasion deserves a milestone car,” said Xavier Martinet, President and CEO of Hyundai Motor Europe . “Concept THREE represents the next step in Hyundai Motor’s electrification journey. With its compact dimensions and Art of Steel design language, it embodies our vision of delivering mobility that is practical, accessible and emotionally resonant.”This philosophy reflects a broader industry shift — from focusing solely on technological innovation to creating vehicles that evoke emotional fulfillment and enhance everyday life.Concept THREE — Tiny but BoldAs Hyundai’s first compact EV concept within the IONIQ family, Concept THREE fills a vital gap between the brand’s midsize and large EVs. Compact EVs represent one of the most promising growth areas in Europe, and Hyundai’s move into this segment ensures the brand remains at the forefront of urban mobility innovation.Concept THREE is more than just a compact car — it is a design statement , a sustainability benchmark , and a visionary glimpse into the future of electrified mobility. Its unveiling not only signals Hyundai’s ambitions for Europe but also demonstrates how electrification can be both accessible and aspirational.Concept Three — Designed like a Personal Rocket!The standout feature of Concept THREE is its Art of Steel design language . Drawing inspiration from Hyundai’s expertise in advanced steel technologies, the design translates steel’s natural strength and flexibility into a sculptural aesthetic.Key Design Highlights:Art of Steel: Flowing volumes and precise lines express steel’s beauty, simultaneously powerful, gentle, and timeless.Aero Hatch: The car’s sculpted form blends aerodynamics with functionality, offering a distinctive roofline and vertical tailgate perfect for urban versatility.Parametric Pixel Lighting: Hyundai’s signature design cue evolves into expressive gradients across the front and rear, creating rhythm and depth.Material-Driven Design: An anodized-effect exterior finish is paired with lemon-tinted glass and wheels, forging a vibrant link between the exterior and interior.Interior Spaces: The cabin balances soft yellow and grey tonalities with textures that create a calming yet expressive atmosphere.This design-first approach ensures Concept THREE isn’t merely a tool for transportation — it is a mobile environment where art, technology, and sustainability converge.Concept THREE — Gaming Seats or Rocket Ship?Concept THREE’s cabin reflects Hyundai’s philosophy of designing for comfort, personalization, and sustainability .Furnished Space: Soft volumes and user-centered layouts foster clarity, warmth, and serenity.Customizable Experience: Modular “Bring Your Own Lifestyle (BYOL)” widgets let drivers and passengers personalize their journey, adapting the car to daily routines.Mr. Pix: A playful character embedded throughout the car, offering interactive elements and hidden surprises that create emotional bonds between driver and machine.Sustainable Materials: The interior integrates ocean-waste textiles and lightweight aluminum foam, aligning with Hyundai’s long-term commitment to reducing environmental impact without compromising premium aesthetics.The result is a human-centered EV experience , designed to resonate emotionally with its users while reinforcing Hyundai’s green ambitions.Concept THREE — Luxury meets Practicality (with a Touch of Sci-Fi)Concept THREE is more than a compact EV concept — it is a symbol of Hyundai’s next chapter in design, sustainability, and mobility innovation.It redefines what compact EVs can achieve by combining:Practical urban-focused mobilityEmotionally resonant designCutting-edge sustainability practicesFlexibility and personalizationAs Europe continues to embrace electrification, Hyundai is positioning itself as not just a participant but a leader shaping the future of compact urban mobility.The unveiling of Hyundai’s Concept THREE at IAA Mobility 2025 is a landmark moment for both the company and the European EV market. It reflects Hyundai’s ambition to expand into the compact EV segment, embrace sustainable practices, and deliver designs that inspire emotional connection.With its striking Art of Steel aesthetics, human-centered interior, and sustainable ethos, Concept THREE embodies the future of urban mobility. IAA Mobility 2025 is more than an auto show — it is a global stage for innovation. And with Concept THREE, Hyundai has ensured that the spotlight shines brightly on its vision for the next era of mobility .