Quick HighlightsHyundai confirms 2027 launch of its luxury brand Genesis in India.Genesis EVs to be locally assembled under “Made in India” initiative.The move aligns with Hyundai’s global luxury EV expansion strategy.India’s luxury car market poised for strong EV growth amid global momentum.Hyundai Gears Up for Genesis Launch in India by 2027 with Focus on Luxury EVsHyundai Motor Company, the South Korean automotive giant, is preparing to make a high-profile entry into India’s luxury car segment with its premium brand, Genesis , expected to debut in 2027. The announcement, confirmed during Hyundai’s recent investor presentation, marks a significant step in the company’s strategy to expand its footprint in high-margin luxury and electric vehicle (EV) markets globally.The Genesis lineup for India will be “made in India” , aligning with the government’s Make in India initiative. Hyundai is expected to begin with local assembly before moving toward full-scale production, signaling long-term commitment to the Indian market.Genesis: Hyundai’s Global Luxury Arm Enters a New MarketLaunched in 2015, Genesis has quickly risen as Hyundai’s luxury and performance-oriented brand, earning recognition for its sophisticated design, advanced technology, and strong performance. The brand has achieved one million cumulative sales globally within eight years , and has reported double-digit profit margins in two of those years.Currently, Genesis offers six models globally — the G70, G80, and G90 sedans , along with their electric counterparts (GV60, electric G80, and electric GV70) . The portfolio is heavily centered on the U.S. market, which remains Genesis’s largest base. However, the 2027 India launch marks a new era in the brand’s global expansion strategy, targeting emerging markets with rising demand for luxury and electric mobility.Strategic Entry into India’s Premium EV MarketIndia’s luxury automobile market is currently dominated by Mercedes-Benz, BMW, and Audi , but the segment is witnessing a transformation with the rapid adoption of electric vehicles. Genesis’s entry, especially with its electric vehicle lineup , positions Hyundai to tap into the growing appetite for sustainable luxury mobility.Hyundai President and CEO Jose Munoz , in a recent statement, highlighted India as a market of strategic importance for both growth and exports. He emphasized that Genesis’s entry would leverage Hyundai’s existing brand strength, vast dealership network, and robust after-sales ecosystem.As India moves toward stricter emission norms and heightened EV incentives, the Genesis brand is expected to play a key role in Hyundai’s transition to premium electric mobility , offering high-end performance SUVs and sedans powered by advanced EV and range-extender technologies.Hyundai’s Broader Global and Indian StrategyThe Genesis launch is part of Hyundai’s broader vision to diversify its global luxury and EV portfolio. The company aims to expand its lineup to include performance-focused luxury SUVs that combine electrification, design, and innovation.Meanwhile, Hyundai Motor India Ltd (HMIL) is undergoing a strategic overhaul to strengthen its growth trajectory. After facing a slowdown in recent quarters, Hyundai India plans to accelerate operations to achieve a 7% CAGR by FY2030 , positioning India as its second-largest global market after South Korea.Between FY2026 and FY2030, Hyundai India has outlined an aggressive product roadmap with 26 planned launches — including seven all-new models, six full model changes, six derivatives, and seven facelifts or refreshes. The portfolio expansion will cover both Hyundai and Genesis brands, with a strong focus on EVs and hybrid technology.Electric Vehicles at the Core of Hyundai’s Next PhaseAs global automakers pivot toward electrification, Hyundai’s Genesis brand will serve as its premium electric mobility flagship . The company’s EV roadmap for India aligns with global trends — offering advanced battery-electric vehicles (BEVs) and range-extender options tailored for local driving conditions.The Genesis GV60 and electric G80 , already on sale in international markets, are likely to lead the brand’s Indian debut. Both models embody Hyundai’s cutting-edge E-GMP (Electric Global Modular Platform) , which underpins several of its successful electric vehicles, ensuring superior range, performance, and safety.A Defining Move for Hyundai and India’s Luxury EV LandscapeHyundai’s decision to introduce Genesis in India underscores its belief in the country’s potential as a high-value, long-term EV market . With increasing consumer interest in sustainable luxury, favorable government policies, and improving charging infrastructure, the timing appears ideal for Genesis’s arrival.By blending premium design, electrification, and local manufacturing , Hyundai is positioning Genesis to challenge established luxury brands while redefining what electric luxury means in India.As the countdown to 2027 begins, all eyes are on how Hyundai will navigate the evolving EV ecosystem and consumer expectations — potentially setting a new benchmark for luxury electric mobility in India.