Quick Highlights:

  • Around six new models planned for launch between 2026 and 2027.
  • Majority of launches will be EVs and plug-in hybrids.
  • Company aims for 75% of sales from new energy vehicles.
  • MG targeting faster-than-industry growth from 2026 onward.

MG’s Next Phase: Strong EV Bias and Focused Segments

JSW MG Motor India is preparing for an aggressive product expansion, with plans to introduce about six new vehicles over the next two years. The upcoming models will largely focus on electric vehicles (EVs) and plug-in hybrids (PHEVs), reflecting the company’s strategy to position itself as a new-energy-led brand in the passenger vehicle market.

From my perspective, this approach seems practical. The EV market in India is still developing, and expanding credible product choices is often what pushes adoption rather than incentives alone.

MG Windsor Pro - Watt's in the wild - Incredible India
MG Windsor Pro - Watt's in the wild - Incredible India

Aiming for 75% Sales from New Energy Vehicles

The automaker expects around 75% of its total sales to come from electrified vehicles in the coming years. According to Managing Director Anurag Mehrotra, the key barrier to EV growth is not demand but supply.

He emphasized that more products, brands, and segments entering the market will naturally attract more consumers to electric mobility.

Market Context: EV Penetration Still Low but Growing

India’s passenger vehicle market continues to expand, helped by policy changes and tax adjustments. At present, EVs account for roughly 4-5% of total vehicle sales, but MG expects this to increase to 6-7% by 2026 as product choices improve.

Competition is intensifying as established automakers such as Tata Motors and Mahindra & Mahindra continue to expand their electric portfolios, making the segment one of the most dynamic in the industry.

Also Read: MG Motor Plans Starlight 560 C-SUV with EV and PHEV Options to Challenge Mahindra XUV 7XO

MG Comet EV 2025 On road
MG Comet EV 2025 On road

Flexible Architectures and Plug-in Hybrids

One of the notable aspects of MG’s future lineup is the use of flexible vehicle platforms capable of supporting EV, plug-in hybrid, and internal combustion powertrains.

The company has already confirmed that at least one plug-in hybrid will arrive as part of the upcoming cycle, marking a broader technology mix rather than a pure-EV-only approach.

In my view, plug-in hybrids could serve as a useful bridge technology in markets where charging infrastructure is still evolving.

Segment-Focused Product Strategy

MG’s leadership has emphasized selective expansion rather than entering every segment. The strategy is to identify clear pricing and positioning sweet spots, similar to the approach that helped its recent mid-size EV offerings gain traction.

Future products are expected to cover mass-market electric SUVs, premium offerings, and models sold through the MG Select channel, helping the brand expand both volume and margins.

MG ZS EV - Side Profile
MG ZS EV - Side Profile

Partnership Backing and Long-Term Vision

The company operates as a joint venture between JSW Group and SAIC Motor, combining local manufacturing and global technology resources.

With this backing, MG aims to grow faster than the industry average from 2026 onward, supported by a broader electrified lineup.

Outlook: Bridging Gaps in the SUV Market

MG’s roadmap includes expanding into additional SUV segments, particularly in the B- and C-segment spaces, while continuing to offer select ICE models where demand remains strong. The broader goal is to bridge gaps in segments where consumers are seeking cleaner, competitive alternatives.

Personally, I think this balanced approach — offering EVs, PHEVs, and limited ICE options — could help MG attract both early adopters and more cautious buyers.

MG Motor - Wuling Starlight 560 - Front
MG Motor - Wuling Starlight 560 - Front

Frequently Asked Questions — FAQs

Q. How many new vehicles will JSW MG Motor India launch by 2027?

  • The company plans to launch around six new models between 2026 and 2027.

Q. Will these new MG vehicles be electric?

  • Most of the upcoming models will be electric vehicles and plug-in hybrids, though some ICE offerings may continue in select segments.

Q. What is MG’s target for EV sales share?

  • The automaker aims for about 75% of its sales to come from new energy vehicles in the coming years.

Q. How fast is EV adoption growing in India?

  • EV penetration currently stands at about 4–5% of total passenger vehicle sales and is expected to reach 6–7% by 2026 as more products enter the market.

Q. Who are MG’s main competitors in the EV segment?

  • Key competitors include Tata Motors and Mahindra & Mahindra, both of which are expanding their electric vehicle portfolios.