Quick HighlightsPrice: ₹82,490 (ex-showroom) with ₹2,500 average monthly ownership costRange: Two variants with 110 km and 140 km per chargeDesign: 16-inch alloy wheels, LED headlamp, digital cluster, front-loading utility spaceUsability: Positioned for commuting, rural transport, delivery, and small business logisticsKinetic Green Launches E-Luna Prime: Expanding Affordable Electric Mobility in IndiaKinetic Green has unveiled its latest electric two-wheeler, the E-Luna Prime , furthering its commitment to sustainable mobility solutions for India. The company, known for operating in the electric two- and three-wheeler sectors, addresses both commuter and utility needs. With the Prime, Kinetic Green builds on the legacy of its iconic E-Luna brand while adapting to the rising demand for affordable electric alternatives.Legacy and Market ImpactThe E-Luna brand already holds strong recognition in India, with its earlier model selling over 25,000 units within just a few months of launch. This adoption cut across urban and semi-urban geographies, proving the brand’s relevance as a functional alternative to traditional 100cc and 110cc motorcycles . The E-Luna Prime now looks to carry forward that success, offering a mix of affordability, functionality, and advanced features for Indian consumers.Key Features and DesignThe E-Luna Prime comes equipped with a 16-inch alloy wheel setup, a bright LED headlamp, and a full-color digital instrument cluster , blending modern design with practicality. It also includes a single seat, a protective front visor, tubeless tires, and a versatile front-loading utility area , making it suitable for both personal commuting and livelihood-driven use. A combination of silver finish side cladding, rim tape, and body decals gives it a stylish yet functional appearance.Variants and RangeKinetic Green is offering two range variants :110 km per charge140 km per chargeThe EV will also be available in six different colors , catering to a wide pool of customers seeking choice along with efficiency.Affordability and Cost AdvantageOne of the strongest propositions of the E-Luna Prime is its affordability. Priced at ₹82,490 (ex-showroom) , it offers a cost-effective mobility solution. The running cost is pegged at just 10 paise per kilometer , making it an economical option compared to traditional fuel-powered motorcycles. Average monthly ownership costs come to around ₹2,500 , with annual consumer savings estimated at up to ₹60,000 . This financial efficiency directly positions the Prime as one of the most accessible EVs for Indian households.Market Potential and Wider ApplicationIndia’s two-wheeler market remains one of the largest globally, with almost 50% of households already owning a two-wheeler . Additionally, more than 75 crore Indians aspire to personal mobility , creating a massive potential consumer base. While the E-Luna Prime is designed for urban commuting, its scope extends much further. The EV is well-positioned for rural mobility, cargo delivery, small business logistics, and utility services , addressing diverse needs where two-wheelers double up as income-generating assets.Distribution and AccessibilityKinetic Green has a strong dealership network of over 300 outlets across India, ensuring accessibility in both metropolitan cities and non-metro towns. This widespread footprint will help the E-Luna Prime reach customers in varied geographies, aligning with the brand’s aim of inclusive mobility adoption.Leadership PerspectiveSpeaking on the launch, Dr. Sulajja Firodia Motwani, Founder and CEO of Kinetic Green , highlighted the company’s vision:“We are delighted to unveil the E-Luna Prime, that embodies our commitment to transforming the future of personal mobility in India. Building on the resounding success of our E-Luna series, the E-Luna Prime represents a significant leap forward in our pursuit of innovation and customer-centricity. With its industry-leading features and a winning proposition of just ₹2,500 monthly ownership cost, the E-Luna Prime delivers on evolving consumer needs by leveraging cutting-edge EV innovations.”ConclusionWith its smart design, practical features, and unmatched affordability, the Kinetic Green E-Luna Prime is set to make a significant impact in the Indian two-wheeler EV market. Positioned as both a commuter solution and a livelihood enabler , it underscores the growing relevance of electric mobility in India’s everyday transport ecosystem.