Quick Highlights
- Price: ₹82,490 (ex-showroom) with ₹2,500 average monthly ownership cost
- Range: Two variants with 110 km and 140 km per charge
- Design: 16-inch alloy wheels, LED headlamp, digital cluster, front-loading utility space
- Usability: Positioned for commuting, rural transport, delivery, and small business logistics
Kinetic Green Launches E-Luna Prime: Expanding Affordable Electric Mobility in India
Kinetic Green has unveiled its latest electric two-wheeler, the E-Luna Prime, furthering its commitment to sustainable mobility solutions for India. The company, known for operating in the electric two- and three-wheeler sectors, addresses both commuter and utility needs. With the Prime, Kinetic Green builds on the legacy of its iconic E-Luna brand while adapting to the rising demand for affordable electric alternatives.
Legacy and Market Impact
The E-Luna brand already holds strong recognition in India, with its earlier model selling over 25,000 units within just a few months of launch. This adoption cut across urban and semi-urban geographies, proving the brand’s relevance as a functional alternative to traditional 100cc and 110cc motorcycles. The E-Luna Prime now looks to carry forward that success, offering a mix of affordability, functionality, and advanced features for Indian consumers.
Key Features and Design
The E-Luna Prime comes equipped with a 16-inch alloy wheel setup, a bright LED headlamp, and a full-color digital instrument cluster, blending modern design with practicality. It also includes a single seat, a protective front visor, tubeless tires, and a versatile front-loading utility area, making it suitable for both personal commuting and livelihood-driven use. A combination of silver finish side cladding, rim tape, and body decals gives it a stylish yet functional appearance.
Variants and Range
Kinetic Green is offering two range variants:
- 110 km per charge
- 140 km per charge
The EV will also be available in six different colors, catering to a wide pool of customers seeking choice along with efficiency.
Affordability and Cost Advantage
One of the strongest propositions of the E-Luna Prime is its affordability. Priced at ₹82,490 (ex-showroom), it offers a cost-effective mobility solution. The running cost is pegged at just 10 paise per kilometer, making it an economical option compared to traditional fuel-powered motorcycles. Average monthly ownership costs come to around ₹2,500, with annual consumer savings estimated at up to ₹60,000. This financial efficiency directly positions the Prime as one of the most accessible EVs for Indian households.
Market Potential and Wider Application
India’s two-wheeler market remains one of the largest globally, with almost 50% of households already owning a two-wheeler. Additionally, more than 75 crore Indians aspire to personal mobility, creating a massive potential consumer base. While the E-Luna Prime is designed for urban commuting, its scope extends much further. The EV is well-positioned for rural mobility, cargo delivery, small business logistics, and utility services, addressing diverse needs where two-wheelers double up as income-generating assets.
Distribution and Accessibility
Kinetic Green has a strong dealership network of over 300 outlets across India, ensuring accessibility in both metropolitan cities and non-metro towns. This widespread footprint will help the E-Luna Prime reach customers in varied geographies, aligning with the brand’s aim of inclusive mobility adoption.
Leadership Perspective
Speaking on the launch, Dr. Sulajja Firodia Motwani, Founder and CEO of Kinetic Green, highlighted the company’s vision:
“We are delighted to unveil the E-Luna Prime, that embodies our commitment to transforming the future of personal mobility in India. Building on the resounding success of our E-Luna series, the E-Luna Prime represents a significant leap forward in our pursuit of innovation and customer-centricity. With its industry-leading features and a winning proposition of just ₹2,500 monthly ownership cost, the E-Luna Prime delivers on evolving consumer needs by leveraging cutting-edge EV innovations.”
Conclusion
With its smart design, practical features, and unmatched affordability, the Kinetic Green E-Luna Prime is set to make a significant impact in the Indian two-wheeler EV market. Positioned as both a commuter solution and a livelihood enabler, it underscores the growing relevance of electric mobility in India’s everyday transport ecosystem.
