Quick Highlights:
- MG Cyberster emerges as India’s top-selling sports car in 2025, with over 500 units sold in six months
- MG SELECT secures 2nd position in India’s luxury EV segment within half a year of launch
- Introduction of Irises Cyan, a bespoke new shade for the Cyberster
- MG M9 Presidential Limousine strengthens MG SELECT’s presence in chauffeur-driven luxury EVs
MG Cyberster Redefines the Indian Sports Car Market
JSW MG Motor India has achieved a major milestone in 2025 as the MG Cyberster, the world’s fastest MG, becomes India’s highest-selling sports car for the year. Selling over 500 units in just six months, the all-electric roadster has clearly struck a chord with Indian buyers who are ready to embrace performance-led electric mobility.
From my perspective, this success reflects a genuine shift in consumer mindset. Sports car buyers are no longer just chasing speed; they are increasingly valuing innovation, sustainability, and design-led luxury, all of which the Cyberster delivers convincingly.
MG SELECT’s Rapid Rise in the Luxury EV Segment
The strong performance of the Cyberster has propelled MG SELECT, MG Motor India’s luxury brand channel, to become the second-largest luxury EV brand in India within six months of launch. This is no small feat in a market that is still finding its footing in the premium electric space.
MG SELECT’s strategy of offering distinctive products paired with curated ownership experiences seems to be paying off. The brand’s focus goes beyond vehicles, leaning heavily into lifestyle, design, and personalization.
New ‘Irises Cyan’ Shade Elevates Cyberster’s Appeal
Responding to overwhelming demand and customer admiration, MG SELECT recently introduced Irises Cyan, a bespoke exterior shade designed to accentuate the Cyberster’s sculptural and futuristic design language. This move underlines MG’s intent to offer personalization and exclusivity, key expectations in the luxury segment.
In my view, such thoughtful additions help the Cyberster stand apart in a niche but growing electric sports car category.
MG M9 Strengthens Chauffeur-Driven Luxury EV Space
Alongside the Cyberster, the MG M9 Presidential Limousine has also emerged as a segment leader. Targeted at discerning customers seeking chauffeur-driven electric luxury, the M9 has further strengthened MG SELECT’s positioning at the premium end of India’s EV spectrum.
This dual-product strategy, catering to both self-driven performance enthusiasts and rear-seat luxury seekers, gives MG SELECT a well-rounded portfolio.
Leadership Perspective on MG SELECT’s Growth
Commenting on the brand’s journey, Milind Shah, Head – MG SELECT, JSW MG Motor India, said:
“2025 marked the foundation year for MG SELECT in India. Our focus was on building credibility in the luxury EV space through distinctive products, thoughtfully designed experience centers, and meaningful customer engagement. The response to the Cyberster and MG M9 reaffirmed that there is a growing appetite for progressive luxury in the market.”
As MG SELECT looks ahead to 2026, its priority remains strengthening this ecosystem and delivering ownership experiences that align with evolving luxury EV expectations.
Expanding Footprint and Immersive Brand Experiences
MG SELECT has expanded to 15 experience centres across key Indian markets, while also forging strategic collaborations with high-end brands across design, lifestyle, and luxury services. These initiatives aim to bring customers closer to the brand and ensure an ownership journey that extends well beyond the vehicle itself.
Personally, I find this approach refreshing. Luxury today is as much about experience as it is about the product, and MG SELECT appears to understand that balance well.
Frequently Asked Questions — FAQs
Q. How many MG Cyberster units were sold in India in 2025?
- MG Cyberster recorded sales of over 500 units within six months, making it India’s top-selling sports car in 2025.
Q. What is MG SELECT?
- MG SELECT is JSW MG Motor India’s luxury brand channel, focused on premium electric vehicles and curated ownership experiences.
Q. What is special about the Irises Cyan color?
- Irises Cyan is a bespoke shade introduced specifically for the Cyberster to highlight its sculptural and futuristic design.
Q. Which other model is offered under MG SELECT?
- Apart from the Cyberster, MG SELECT offers the MG M9 Presidential Limousine, aimed at chauffeur-driven luxury EV buyers.
Q. How many MG SELECT experience centres are there in India?
- MG SELECT currently operates 15 experience centres across major Indian markets.
