Quick Highlights:Assured rewards worth ₹11 crore, including a London trip and holiday vouchersNationwide Midnight Carnival across all MG dealerships from December 5–7, 2025Exclusive midnight test drives and in-showroom festive experiencesAttractive finance options and portfolio-wide benefits during the campaignJSW MG Motor India Rolls Out Midnight Carnival Nationwide With ₹11 Crore Assured RewardsJSW MG Motor India has announced the nationwide rollout of its highly anticipated Midnight Carnival, an exclusive three-day festival designed to elevate the customer car-buying experience. Scheduled from December 5–7, 2025, the event transforms every MG dealership across the country into a vibrant, late-night celebration where showrooms remain open until midnight. This initiative is aimed at offering families and automobile enthusiasts more flexibility, convenience and immersive engagement as they explore MG’s diverse portfolio of vehicles.The Midnight Carnival comes at a time when the company is celebrating a successful year marked by strong sales momentum, expanding EV adoption and increasing customer trust. By combining extended showroom hours with a host of interactive and rewarding experiences, JSW MG Motor India is positioning the event as more than just a sales campaign. It becomes a festive extension of the brand’s philosophy of creating memorable, customer-centric ownership journeys.A Carnival of Rewards Worth ₹11 CroreAt the heart of the Midnight Carnival is an extensive bouquet of assured prizes and exclusive offers designed to elevate the excitement of purchasing an MG vehicle. Customers participating during the three-day campaign stand a chance to win rewards worth a cumulative ₹11 crore.Among the most coveted rewards is the chance to win a dream trip for two to London, making the event especially appealing to those seeking a blend of automotive delight and travel aspirations. In addition, eligible purchases come with assured holiday vouchers (three days and two nights), ensuring every new journey with MG begins with a celebratory getaway.The campaign also features scratch-and-win rewards that may include gadgets and lifestyle products. These rewards add a fun, interactive element to the in-showroom experience, though the offer is not applicable in Tamil Nadu.Exclusive Showroom Experience With Midnight Test DrivesOne of the defining features of the Midnight Carnival is the exclusive midnight test drive experience. By extending operational hours until midnight across all MG showrooms, the brand offers customers the rare opportunity to explore and experience vehicles in a relaxed, crowd-free environment.Families and working professionals who usually find it challenging to visit showrooms during regular hours can take advantage of the extended schedule. This not only enhances convenience but also adds an exciting, novelty-driven dimension to car shopping. The festive ambience, combined with specially curated in-dealership activities, is designed to create a warm, celebratory atmosphere for visitors.Attractive Finance Options and Portfolio-Wide OffersDuring the Midnight Carnival period, JSW MG Motor India is offering several appealing finance options and benefits that span across its entire portfolio. Customers can avail attractive schemes such as a three-month EMI holiday and up to 100% on-road funding across various tenures, depending on eligibility. Specific benefits may vary based on model variant and grade, giving buyers a range of tailored options to match their requirements.These financial incentives, paired with the assured gifts and festive showroom experience, position the Midnight Carnival as one of the most comprehensive customer-focused campaigns of the year for the automotive industry.Leadership Perspective on Customer-Centric InnovationVinay Raina, Chief Commercial Officer of JSW MG Motor India, emphasized the brand’s commitment to crafting experiences that go beyond the traditional scope of car purchase. Reflecting on the launch of the campaign, he noted that the Midnight Carnival is a reflection of the company’s gratitude for the growing customer community and its trust.He highlighted that the initiative is rooted in MG’s philosophy of merging innovation with emotional engagement. Every new car purchase during these three days is paired with a special gift, making the moment more meaningful for customers and reinforcing the brand’s dedication to creating joyful and dependable ownership experiences.MG's Strong Portfolio and EV LeadershipSince its inception in India, JSW MG Motor has steadily built a diverse range of vehicles that blend advanced technology, contemporary design and robust safety features. The brand’s strong standing in the electric vehicle segment has been solidified by MG Windsor, which continues to be the fastest-selling EV in its category. With 50,000 units sold to date, Windsor has contributed significantly to the company crossing the milestone of one lakh EVs on Indian roads.A Celebration of Growth, Innovation and Customer TrustThe Midnight Carnival captures the essence of JSW MG Motor India’s year of progress while laying the foundation for greater customer engagement in the future. With assured rewards, extended hours, exciting test-drive opportunities and a portfolio packed with feature-rich vehicles, the event promises a memorable experience for customers across the country.As the automotive market evolves rapidly, MG’s focus on experience-driven, customer-first initiatives such as the Midnight Carnival continues to highlight its commitment to delivering more than just cars. It represents a celebration of journeys, relationships and shared milestones with its growing community of proud MG owners.