Quick Highlights:JSW MG Motor India unveils ‘EV Sahi Hai’ campaign to promote EV awareness and adoption.Two-phase approach: real customer testimonials and celebrity-led storytelling.Campaign addresses EV myths like range anxiety and charging infrastructure.Dedicated EV resource platform to launch on August 9.MG Motor holds 35% EV market share with 1,464 million km driven collectively.Estimated 233,704 tons of CO₂ emissions avoided through MG EV usage.JSW MG Motor India has launched its new ‘EV Sahi Hai’ campaign to raise awareness, bust myths, and accelerate electric vehicle adoption across India. Designed to highlight the economic, environmental, and experiential benefits of EV ownership, the campaign uses a blend of authentic customer stories and celebrity-driven narratives to reshape perceptions about electric mobility.Structured in two phases, the first features 10 testimonial films from real MG EV owners, showcasing their journeys and the advantages of switching to electric cars. The second phase, set to roll out next month, will use celebrity storytelling to deliver relatable, engaging content about everyday EV benefits.Echoing the style of the iconic ‘Mutual Fund Sahi Hai’ campaign, MG Motor aims to address barriers like range anxiety and charging concerns , while promoting the long-term savings and superior driving experience of EVs.In line with the campaign, a dedicated EV resource platform will launch on August 9 , offering consumers easy access to tools and information to simplify EV decision-making.With a 35% market share in India’s EV segment, MG EVs have already clocked 1,464 million km , preventing an estimated 233,704 tons of CO₂ emissions .Udit Malhotra, Head of Marketing at JSW MG Motor India, emphasized the company’s role as an EV pioneer, stating the campaign will be a catalyst for expanding EV volumes. Amit Nandwani, National Creative Director at Cheil X, added that breaking perception barriers is essential for mass EV adoption.Also Read: The Journey of MG — From Britain to China to a Global Presence