MG Motor’s ‘ EV Sahi Hai ’ campaign has entered its second phase with the Fukreys at the forefront. With Varun Sharma and Pulkit Samrat , the lead stars of the film ‘Fukrey’, the campaign video addresses one of the most pressing issues of today’s customers — range anxiety .The campaign video features the two stars as they plan a trip to Goa with their MG Windsor EV. Addressing the ever present fear of “ what if the battery runs out halfway?” , the campaign emphasizes the growing public charging infrastructure, with the current number being higher than 29,000 charging stations across India. Additionally, multiple brands offer easy access to information regarding the EV chargers via online maps.You can check out our guide on how to beat range anxiety right here!JSW MG Motor India recently launched its new ‘EV Sahi Hai’ campaign to raise awareness, bust myths, and accelerate electric vehicle adoption across India. Designed to highlight the economic, environmental, and experiential benefits of EV ownership, the campaign uses a blend of authentic customer stories and celebrity-driven narratives to reshape perceptions about electric mobility.Structured in two phases, the first features 10 testimonial films from real MG EV owners, showcasing their journeys and the advantages of switching to electric cars. The second phase uses celebrity storytelling to deliver relatable, engaging content about everyday EV benefits.Echoing the style of the iconic ‘Mutual Fund Sahi Hai’ campaign, MG Motor aims to address barriers like range anxiety and charging concerns , while promoting the long-term savings and superior driving experience of EVs.This phase will be rolled out across television, digital platforms, and radio . Conceptualized by CheilX, directed by Vikalp Chhabra, and produced by Red Comet Films, this film was shot in the picturesque cities of Dehradun and Rishikesh.Commenting on the occasion, Udit Malhotra , Head of Marketing, JSW MG Motor India, said, “ Our journey with the ‘EV Sahi Hai’ campaign so far has been truly remarkable, marking a significant milestone in promoting electric mobility across India. As we enter the second phase, we are excited to take this message to an even wider audience by collaborating with renowned celebrities whose voices and stories will resonate deeply with people from all walks of life. Using humour as the underlying theme, this phase focuses on highlighting the growing charging infrastructure in the country. ”Pulkit Samrat shared, “ I strongly feel EVs are the future and that piqued my interest in the project. The concept was refreshing and insightful, and it showcases that India already has a robust charging infrastructure. ”Varun Sharma added, “ I’ve often wondered about EV range and charging. When I learnt about the expanse of charging infrastructure, I was surprised. That alone made me say yes to this campaign, because I feel everyone should know this - it will help more people switch to EVs. ”Amit Nandwani , National Creative Director, Cheil X, said: “ While the promise of electric vehicles is well acknowledged, many still hesitate due to lingering myths and uncertainties. With the second phase of our EV Sahi Hai campaign, we’re committed to going beyond just presenting facts; we strive to forge a meaningful emotional connection through powerful and authentic storytelling. By harnessing the genuine charm and relatable appeal of our celebrity protagonists, we bring to life the real benefits of EV ownership in a way that resonates deeply with viewers. This approach will help break down barriers, build trust, and inspire more Indians to embrace the future of sustainable mobility with confidence .”In line with the campaign, a dedicated EV resource platform has been launched, offering consumers easy access to tools and information to simplify EV decision-making.With a 35% market share in India’s EV segment, MG EVs have already clocked 1,464 million km , preventing an estimated 233,704 tons of CO₂ emissions .Additionally, if you consider the MG Windsor EV, even with the top variant, you will only spend around ₹350 to ₹400 per charge at home . So buying an EV is significantly cheaper in the long run.What do you think? Is it the right time to switch to an EV? Let us know your thoughts down below.