Quick HighlightsMercedes to replace the A-Class hatchback with a new electric model in 2028Built on the MMA platform, supporting both EV and ICE powertrainsDirect rival to the Volkswagen ID. Golf electric hatchbackShares dimensions with the upcoming third-gen GLAMercedes to Launch New Electric Hatchback in 2028 as A-Class ReplacementMercedes-Benz is gearing up for a major shift in its entry-level lineup with the introduction of a new electric hatchback in 2028 , which will serve as the indirect successor to the current A-Class. While the existing A-Class hatchback is scheduled to be phased out, strong global demand has extended its lifecycle until 2028. Once it bows out, the new EV-focused hatchback will take its place as the brand’s primary compact hatch offering.Positioned as a Volkswagen ID. Golf RivalThe upcoming Mercedes hatchback will be positioned as a direct competitor to the Volkswagen ID. Golf , an EV that is expected to dominate the compact luxury hatchback segment in the coming years. By entering this space, Mercedes aims to strengthen its presence in the premium EV hatchback category, catering to a new set of buyers looking for luxury in a smaller, electrified package.Built on Mercedes’ MMA PlatformThe new hatchback will be underpinned by Mercedes’ Modular Mercedes Architecture (MMA) platform , which is flexible enough to accommodate both electric and internal combustion engines. However, the emphasis for this hatchback will clearly be on the electric variant, aligning with global EV market growth and customer preferences in urban-centric premium segments.The MMA platform is already being used to develop upcoming Mercedes models such as the CLA sedan, CLA estate, and next-generation GLA and GLB SUVs. With this hatchback, Mercedes will expand the versatility of the platform, ensuring shared engineering, cost efficiency, and cutting-edge EV technology.Design and DimensionsWhile official design sketches remain under wraps, early insider reports suggest that Mercedes will retain a traditional hatchback silhouette . Dimensionally, the model will share similarities with the third-gen GLA, particularly in wheelbase and track width, ensuring a balanced combination of compact size and interior space. This will make the EV hatchback practical for urban driving while offering the premium comfort and styling that Mercedes customers expect.Dual Powertrain Offering, But EV at the ForefrontAlthough the new hatchback will also be offered with internal combustion engine (ICE) variants, its primary spotlight will remain on the electric model. The ability to house both powertrains gives Mercedes flexibility in different markets, but the EV variant is clearly the strategic priority, especially in Europe where electrification targets are tightening.Strategic Shift Amid Sales ChallengesMercedes’ decision to re-enter the entry-level luxury EV hatchback space comes against the backdrop of declining global sales , with a 6 percent drop overall and a 19 percent dip in EV sales in the first half of the year. This move signals a shift from CEO Ola Källenius’ earlier strategy of focusing primarily on high-end luxury models. By adding an accessible electric hatchback, Mercedes is broadening its EV portfolio and catering to younger, urban-centric buyers.India Market OutlookIn India, the current Mercedes A-Class hatchback is only available in AMG guise, alongside the A-Class limousine sedan. With the arrival of the new electric hatchback, Mercedes may finally have the opportunity to introduce a premium, compact EV to the Indian market in the long term, tapping into the growing appetite for luxury EVs.ConclusionThe upcoming Mercedes electric hatchback, scheduled for 2028 , marks a pivotal step in the brand’s electrification journey. Positioned as a luxurious yet compact alternative in the EV space, it will go head-to-head with the Volkswagen ID. Golf and redefine Mercedes’ entry-level segment. With its MMA platform , innovative design approach, and electric-first strategy, Mercedes is signaling a future where premium hatchbacks will continue to thrive — only this time, powered by electricity.