Quick Highlights:JSW MG Motor India announces partnership with pickleball athlete Monica MenonCollaboration spotlights shared values of agility, precision, and intelligent mobilityMG Comet EV positioned as the symbol of smart, sustainable urban drivingInitiative strengthens the Women of MG program celebrating women achieversJSW MG Motor India has announced a significant new collaboration with celebrated pickleball player Monica Menon, reinforcing the brand’s growing commitment to emerging sports, women achievers, and forward-thinking mobility. The association brings together two spheres that mirror shared values of agility, adaptability, and excellence, qualities that define both the rapidly rising sport of pickleball and the MG Comet EV, one of India’s most innovative smart urban electric vehicles.Pickleball has seen extraordinary growth across the country, quickly positioning itself as one of India’s fastest-expanding sports. Its appeal lies in its modern rhythm, its accessibility across age groups, and its dynamic combination of speed, reflex, and precision. These traits align strongly with the ethos of the MG Comet EV, which represents a fresh direction for urban mobility with its compact form, intelligent technology suite, and design philosophy tailored for today’s fast-moving lifestyles.The choice of Monica Menon as JSW MG Motor India’s newest sports partner underscores the brand’s focus on celebrating athletes who embody determination, evolving purpose, and the spirit of reinvention. A former AITA National Tennis Champion and participant in the 2010 Asian Games, Menon has transitioned into one of India’s standout pickleball competitors. Her career boasts more than 100 podium finishes and an expanding influence on grassroots sports development in Delhi-NCR. Her story reflects the drive of a new India that values resilience, ambition, and consistent growth, aligning her naturally with the brand’s vision.Speaking on the partnership, Udit Malhotra, Head of Marketing at JSW MG Motor India, highlighted the synergy between the sport, the athlete, and the brand’s philosophy. According to him, pickleball captures the pulse of a modern nation that is agile, intelligent, and constantly progressing. He noted that Monica Menon’s journey mirrors this path of purpose and precision, while the MG Comet EV exemplifies the same philosophy in the domain of mobility. The vehicle blends smart engineering with thoughtful design to create an urban mobility experience that is compact, expressive, efficient, and tailored to contemporary needs. Through the Women of MG initiative, the brand aims to uplift women who carve their own path with conviction, challenging norms and inspiring communities through their achievements.Monica Menon expressed enthusiasm for the association, sharing that she is thrilled to collaborate with a brand that champions women in sports and embraces new-age athletic disciplines like pickleball. She emphasized the alignment between sports and mobility, noting that both demand precision, purpose, and performance. She praised the MG Comet EV for its smart yet spacious design, advanced technology features, and ability to transform daily commuting into an effortless experience. She also highlighted the meaningful nature of the partnership, rooted in JSW MG Motor India’s dedication to supporting women and promoting fresh ideas that contribute to societal progress.This collaboration further strengthens MG’s commitment to advancing sustainable mobility and celebrating women who shape the future. The MG Comet EV is central to this mission, bringing practicality, efficiency, and innovation to city driving. Its design supports the lifestyle of individuals who value smart solutions without compromising on comfort or performance, echoing the same spirit of adaptability and precision seen in competitive sports.The association with Monica Menon marks another key milestone under the Women of MG banner. Through this initiative, JSW MG Motor India honors women across varied fields who challenge conventions and redefine what is possible. Previous collaborations include professional golfer Tvesa Malik, Khel Ratna and Arjuna Awardee Deepa Malik, Tokyo Paralympics silver medalist Bhavina Patel, and Gujarat’s football trailblazers, the Patan Girls. Each partnership reflects the values of ambition, consistent performance, and the pursuit of excellence.Beyond sports, MG Motor India continues to channel its philosophy of purpose-driven impact through various community programs. Initiatives such as Sewa, Womentorship, Drive Her Back, Worth Waiting For, Prerna, and MG Changemakers empower women, nurture talent, and inspire societal transformation. These programs highlight the brand’s dedication to blending mobility with meaningful action, creating a vision where progress, responsibility, and thoughtful leadership move hand in hand. Whether on the field or on the road, MG Motor India aims to celebrate individuals and communities that lead with intention and shape the future with resilience and clarity.With the partnership with Monica Menon, JSW MG Motor India strengthens its narrative of empowerment, innovation, and progressive mobility. It showcases how sports and technology, when combined with vision and purpose, can inspire a wider movement toward excellence and sustainable growth.