Tata Motors is set to launch its highly anticipated Harrier.EV on June 3rd, marking its entry into the aspirational, premium electric SUV segment. The manufacturer has just released an exhilarating new teaser, showcasing a side of Tata rarely seen before.The teaser kicks off with coordinates (9°39'58.1"N, 76°54'12.2"E) and an altitude of '3937 ft'. It features professional off-road driver Dr. Mohammed Fahed, who is preparing to drive the Harrier.EV to a mountain summit. This adventurous marketing strategy is a nod to tactics previously employed by brands like Jaguar Land Rover.Electrifying Performance & Advanced PlatformThe Harrier.EV will be built on Tata's cutting-edge Gen 2 Acti.EV platform , a high-voltage architecture featuring a multi-link rear suspension. This electric SUV brings All-Wheel Drive (AWD) back to Tata's lineup with a dual-motor setup, promising immense torque.Expected to house a 60-75 kWh battery pack , the powertrain will deliver 369 bhp and 500 Nm of torque , significantly more than many rivals. This power enables a 0-100 kph sprint in under six seconds , promising a more dynamic driving experience due to a superior power-to-weight ratio. A claimed range of over 500 km per charge will alleviate range anxiety, while AWD enhances handling and agility.Innovative charging capabilities include Vehicle-to-Load (V2L) and Vehicle-to-Vehicle (V2V) technology.Distinctive Design & Feature-Rich CabinWhile maintaining much of the familiar Harrier design, including body panels and the charging port placed where the fuel filler once was, the EV introduces unique styling cues. These include a blacked-out grille, LED DRLs with welcome/goodbye functions, new aero-optimized alloy wheels, and '.EV' badges.Inside, a refined Grey and White color scheme sets the tone. The cabin will be packed with features like a 12.3-inch touchscreen infotainment system, a 10.25-inch digital instrument cluster, a panoramic sunroof, JBL audio, dual-zone climate control, OTA support, connected car technology, and terrain modes.Strategic Market ImpactExpected to be priced around INR 25-30 lakh , the Harrier.EV is a crucial launch for Tata Motors. While not anticipated as a volume seller, its competitive packaging and positioning will enable Tata to aggressively compete against rivals like MG and Mahindra, potentially boosting the company's overall EV market share