Quick Highlights:Hyundai Motor Company signs multi-year global partnership with ICC for 2026–27.Premier Partner status across six major ICC men’s and women’s tournaments.Men’s Cricket World Cup 2027 among marquee events covered.Strong focus on cricket-driven markets, especially India.Hyundai Returns to Global Cricket as ICC Premier PartnerHyundai Motor Company has announced a multi-year global partnership with the International Cricket Council (ICC), becoming a Premier Partner for six major ICC tournaments scheduled across 2026 and 2027. The agreement marks Hyundai’s return to international cricket sponsorship after nearly a decade, following its earlier association with the ICC from 2011 to 2015 .The signing ceremony was attended by senior leadership from both organizations, including Mr. Jay Shah, Chairman, ICC; Mr. Imran Khwaja, Deputy Chairman, ICC; Mr. Sanjog Gupta, CEO, ICC; and Mr. Tarun Garg, Managing Director & CEO designate, Hyundai Motor India Limited (HMIL) .Partnership Covers Major ICC Events Including World Cup 2027Under the agreement, Hyundai will receive premium branding and activation rights across ICC’s global events , including the flagship Men’s Cricket World Cup 2027 . The partnership spans both men’s and women’s tournaments across multiple formats , ensuring Hyundai’s visibility at some of the most-watched sporting events worldwide.Hyundai’s association will extend to high-impact matchday moments such as the official coin toss , alongside extensive in-stadium branding, digital integrations, and fan engagement initiatives designed to deepen audience connection during marquee tournaments.Strategic Focus on Cricket’s Global and Indian Fan BaseCricket’s estimated global fan base of over two billion people makes it a cornerstone of Hyundai’s global sports marketing strategy. The partnership strongly aligns with Hyundai’s focus on culturally significant sports in key regions, particularly India , where cricket commands unmatched popularity.The announcement ceremony at Narendra Modi Stadium highlighted India’s strategic importance in Hyundai’s long-term growth plans. José Muñoz, President and CEO of Hyundai Motor Company , emphasized the shared values between the brand and the sport, stating that cricket and Hyundai are united by a relentless drive to improve and connect with passionate communities worldwide.ICC Chairman Mr. Jay Shah noted that ICC’s marquee events offer unparalleled opportunities to engage fans through innovative digital and on-ground experiences, welcoming Hyundai as a global brand with a strong legacy of sports partnerships.Hyundai India to Lead Market-Specific ActivationsFrom an India perspective, Hyundai Motor India Limited will play a central role in executing localized activations linked to the partnership. Mr. Tarun Garg, Managing Director & CEO designate, HMIL , stated that the collaboration reflects Hyundai’s strong commitment to India and the country’s growing importance in its global operations.Hyundai India plans a 360-degree communication strategy across PR, digital platforms, experiential marketing, and dealership-level engagement to maximize the partnership’s impact nationwide, leveraging cricket’s massive reach to strengthen customer and community connections.With this renewed association, Hyundai positions itself at the heart of global cricket , combining sport, innovation, and fan-centric experiences across the world’s most influential cricketing events.