Quick Highlights:Mercedes-Benz showcases four new electric models coming to Korea starting 2026Strengthened partnerships with Samsung and LG for EV and tech componentsNew Asian procurement hub to open in Seoul in January 2026Mercedes-Benz Korea has unveiled a sweeping new all-electric vehicle lineup, signaling a major acceleration of its electrification roadmap for one of its most strategically important global markets. The announcements came during the company’s Future Strategy Conference held on Yeongjong Island in Incheon, where Mercedes-Benz Group Chairman Ola Kallenius personally introduced the brand’s next-generation EVs and outlined deeper collaborations with Korea’s top technology firms.The carmaker showcased four upcoming electric models that will enter the Korean market beginning in 2026. The lineup includes the fully electric CLA sedan, the electric GLC SUV, the high-performance CONCEPT AMG GT XX, and the ultra-luxury Vision V limousine. Together, these vehicles represent the brand’s most ambitious push yet to strengthen its presence in Korea’s fast-evolving premium EV sector.Among the new models, the all-new electric CLA sedan and the electric GLC SUV are positioned as the company’s primary volume drivers. Both vehicles embody Mercedes-Benz’s next-generation EV architecture with improved range, advanced digital interfaces and more efficient drivetrains. Industry insiders expect the two models to play a critical role in boosting the brand’s EV sales starting in 2026, particularly given the rising demand in Korea for premium electric sedans and SUVs.A major highlight of the event was the introduction of the CONCEPT AMG GT XX, a four-door high-performance model designed to push boundaries in electrified speed and engineering. The concept features hyper-fast charging capabilities and is powered by three axial-flux electric motors paired with a specialized battery inspired by Formula 1 technology. This marks a significant step toward AMG’s electrified future while maintaining the performance DNA the sub-brand is known for.Also making its first appearance in Korea was the Vision V, a chauffeur-driven luxury limousine created for the brand’s most exclusive clientele. The model is part of Mercedes-Benz’s global plan to introduce more than 40 new vehicles by 2027, many of which are expected to reach Korean customers due to the market’s strong appetite for high-end vehicles.Kallenius emphasized Korea’s strategic importance during the conference. He not only shared Mercedes-Benz’s renewed global vision but also expressed appreciation to the company’s Korean parts suppliers, crediting them for their critical role in shaping the brand’s technological leadership. His two-day visit included high-profile meetings in Seoul with top executives from Samsung and LG, two of Mercedes-Benz’s most valuable innovation partners.According to Kallenius, virtually every Mercedes-Benz sold worldwide includes components sourced from Korea. This includes advanced infotainment technologies, high-performance EV batteries and other core systems co-developed with affiliates of Samsung and LG. He noted that these partnerships have been instrumental in strengthening Mercedes-Benz’s competitive edge in drivetrain technologies and digital automotive experiences.While confirming the continuation of close collaborations with Korea’s tech giants, Kallenius declined to provide specific details about upcoming contracts. However, industry speculation intensified following his dinner meeting with Samsung Electronics Executive Chairman Lee Jae-yong and Samsung SDI CEO Choi Joo-sun. Market analysts believe the discussions may pave the way for Samsung to supply EV batteries to Mercedes-Benz for the first time, a move that would mark a major milestone for both companies.Beyond expanding joint development efforts, Mercedes-Benz announced another major investment: the establishment of a new Asian procurement hub in Seoul. Scheduled to open in January 2026, the hub will oversee auto parts sourcing and quality control for Korea as well as other key Asian markets, including Japan, Thailand and Malaysia. This strategic move signals the automaker’s intent to build a stronger, more resilient supply chain deeply anchored in Asia’s advanced manufacturing ecosystem.The German automaker underscored that its upcoming lineup will include a variety of powertrains, from pure EVs to plug-in hybrids and sophisticated electrified combustion engines. This diversified approach reflects the brand’s commitment to offering multiple drivetrain options while continuing its long-term transition toward full electrification.Korea’s position as a leading market for luxury vehicles, combined with its unparalleled tech manufacturing capabilities, makes it a pivotal region for Mercedes-Benz’s future growth. With new EV models, strengthened partnerships, and the creation of a regional procurement base, the company is clearly laying the groundwork for a more aggressive expansion in both the Korean and broader Asian markets.As Mercedes-Benz moves toward its goal of launching over 40 new models globally by 2027, Korean consumers are poised to be among the earliest beneficiaries of the brand’s next generation of electric and electrified luxury vehicles.