Quick Highlights:Harrier EV leads monthly Tata EV sales with 2,458 units.Tata’s EV volumes hit record highs after Harrier EV launch.Nexon EV remains a volume pillar but faces rising competition.Premium EV demand grows as buyers move beyond compact EVs.Tata Harrier EV Tops Monthly EV Sales, Signaling a Shift in India’s Electric MarketTata Motors has long relied on the Nexon.ev to anchor its position in the electric passenger vehicle space. Since its debut, Nexon.ev has consistently been the company’s highest-volume EV, building a reputation as one of India’s earliest mainstream electric SUVs. However, the latest sales data shows a notable shift: in a recent month, the newly launched Harrier EV surpassed Nexon.ev, selling 2,458 units compared to the Nexon.ev’s 2,230 units.This single-month outcome is more than a mere statistical blip; it points to a deeper change in Tata’s EV trajectory. The Harrier EV, launched in June, has been at the center of multiple reports highlighting its impact on Tata’s EV momentum. Months leading up to its introduction saw MG closing the gap with Tata, even briefly overtaking it in January. The arrival of the Harrier EV appears to have strengthened Tata’s position just as competition intensified.By August, Tata’s electric portfolio crossed 8,500 units in a single month for the first time, with the Harrier EV emerging as the primary catalyst. The rising trend continued, and by October, EV wholesales exceeded 9,200 units. Analysts consistently credited the Harrier EV for this upswing, noting that alongside steady performers like the Punch EV, Nexon EV, and Curvv EV, the new flagship electrified SUV has become Tata’s standout contributor.Why the Harrier EV Is Gaining SpeedPart of the Harrier EV’s success lies in its segment advantage. Positioned as a premium electric SUV with a starting price of ₹21.5 lakh and going up to ₹30.23 lakh, it occupies a bracket far above the compact Nexon.ev. It builds on the popularity of the Harrier nameplate while introducing Tata’s newer Acti.ev Gen 2 architecture. Higher trims offering dual-motor all-wheel-drive and a claimed 627 km range give buyers a set of capabilities that go beyond what most mass-market EVs currently offer.Unlike the diesel Harrier, the electric version brings AWD to the table, making it one of the first Indian EVs to genuinely replace a big diesel SUV for long highway drives. Reviews consistently highlight its cabin space, stable high-speed behavior, and noticeably improved refinement. Enthusiast communities echo the sentiment, noting that the driving experience feels closer to a full-size SUV rather than a city-oriented EV. This contrast puts it in a distinct category compared to the Nexon.ev, which remains more compact and upright in its road manners.Nexon.ev Still Strong but Facing Mixed PerceptionsThe Nexon.ev remains a core pillar of Tata’s EV strategy. It was one of the earliest EVs to see mass adoption and has accumulated substantial real-world mileage across thousands of users. It continues to deliver strong monthly numbers and remains widely preferred, especially for urban-centric use.However, market context is evolving. Data through 2025 shows Tata’s share of India’s growing EV market shrinking proportionally, even as its total EV sales continue to rise. Mahindra and MG have launched credible rivals across multiple segments, intensifying competition. Meanwhile, the Nexon.ev has faced periods of negative publicity, with widely circulated videos and forum posts about delayed battery replacements, app-related issues, and occasional breakdowns. While these reports do not reflect the overall reliability of the model, they have contributed to a perception that the Nexon.ev may be hitting a mid-cycle rough patch. As a result, some buyers who once defaulted to the Nexon.ev are now considering the Harrier.ev or shifting towards competitor brands.In the broader market, the Nexon nameplate remains dominant. In November 2025, total Nexon dispatches across all variants crossed 22,000 units, making it the best-selling car in India for the third consecutive month. Harrier, including its EV version, logged a little over 4,400 units in October. This emphasizes that claims about the Harrier “outselling” the Nexon apply only within the EV subcategory, not the larger SUV market.Premium EVs Are Shaping Tata’s StrategyEven within that narrow EV slice, the shift is meaningful. EV shipments in October and November broke previous records, and the company achieved over 6,000 retail EV sales for five consecutive months. Much of this surge can be attributed to the Harrier.ev. Higher-priced electric SUVs contribute significantly to average revenue per vehicle, strengthening Tata’s financial base for future investments in platforms, technology, and charging networks.The evolving buyer mix also reflects a broader industry trend: electric demand is no longer confined to compact, entry-level models. With the Harrier EV gaining traction, premium EVs are starting to attract households that previously relied on large diesel SUVs and are now ready to transition without sacrificing space, performance, or brand stature.Choosing Between Harrier EV and Nexon EVThe decision for buyers still hinges on usage patterns and budgets. The Nexon.ev continues to be an ideal first EV for city-heavy commuting thanks to its compact size, accessible pricing, and easy charging requirements. The Harrier.ev, meanwhile, appeals to families accustomed to larger SUVs and looking for a capable electric upgrade that feels substantial and road-trip-ready.The fact that the Harrier.ev could lead Tata’s EV lineup even for a single month—with 2,458 units against the Nexon.ev’s 2,230—signals a pivotal moment. It shows that Indian EV demand is moving steadily upmarket, and premium electric SUVs are beginning to carve out meaningful volume. This shift is likely to influence Tata’s future EV roadmap, further accelerating the push toward more spacious, powerful, and feature-rich electric vehicles.