Quick Highlights:Mahindra XEV 9e sold 24,951 units between January and November 2025, beating Tata Nexon EV’s 22,878 unitsXEV 9e is priced significantly higher, starting at ₹21.90 lakh ex-showroomPremium technology, performance and cabin experience are key drivers of XEV 9e demandMarks a major shift in Indian buyers embracing premium electric vehiclesMahindra XEV 9e Outsells Tata Nexon EVThe Tata Nexon has long been a dominant force in the Indian passenger vehicle market, consistently topping sales charts month after month. Its success has seamlessly translated into the electric space as well, with the Tata Nexon EV remaining one of the most popular electric cars in the country for several years. Tata Motors has also enjoyed its position as a market leader in the EV segment, even though the Nexon EV itself is no longer the single best-selling electric car in India. That title currently belongs to the MG Windsor EV. Despite this, the Nexon EV has continued to post strong and consistent numbers, reinforcing Tata’s leadership in electric mobility.However, the latest sales data has revealed a surprising development that highlights how rapidly the Indian EV market is evolving. According to recent sales reports, the Mahindra XEV 9e has managed to outsell the Tata Nexon EV in cumulative sales between January and November 2025. This comes as a shock to many, especially considering that the Mahindra XEV 9e sits dangerously close to the luxury segment in terms of pricing, while the Nexon EV is positioned as a mass-market electric SUV.A Major Shift in India’s EV MarketFor the January to November 2025 period, Mahindra sold an impressive 24,951 units of the XEV 9e , while Tata Motors recorded sales of 22,878 units of the Nexon EV . The difference becomes even more striking when the price brackets of the two vehicles are considered. The Tata Nexon EV is priced between ₹12.49 lakh and ₹17.49 lakh, ex-showroom , making it one of the most accessible electric SUVs in India. In contrast, the Mahindra XEV 9e commands a premium price, ranging from ₹21.90 lakh to ₹30.50 lakh, ex-showroom . The top-end variants even touch on-road prices comparable to entry-level luxury cars.That Indian buyers are willing to spend this much on an electric SUV in such large numbers is a strong indicator of how consumer preferences are changing. Buyers are no longer focused solely on affordability and range. Instead, technology, performance, comfort and brand perception are increasingly playing a decisive role.The Mahindra XEV 9e has benefited immensely from the strong buzz generated at launch. Along with the BE6, it represents Mahindra’s flagship electric offerings, developed with global markets in mind. From design to engineering, these SUVs signal Mahindra’s ambition to compete with international EV brands. The coupe-inspired styling of the XEV 9e, combined with its premium interior, has resonated strongly with urban buyers looking for something aspirational yet futuristic.About Mahindra XEV 9eOne of the biggest reasons behind the XEV 9e’s success is its cabin experience. The SUV offers a level of technology and material quality that is rare in the Indian EV space. Buyers get a triple-screen setup with three 12.3-inch displays for the driver, infotainment and front passenger. Mahindra’s MAIA artificial intelligence architecture powers the vehicle, supported by a powerful neural engine capable of 51 TOPS, over 80 billion transistors and more than 130 million lines of code.The XEV 9e is also well-endowed in terms of performance. It is available with two battery pack options, 59 kWh and 79 kWh, with Mahindra claiming a maximum range of up to 656 km on a single charge for the larger battery. The electric motor produces 286 hp and 380 Nm of torque, enabling a 0 to 100 kmph sprint in just 6.8 seconds. Fast charging capabilities further enhance convenience, with the battery charging from 20 percent to 80 percent in just 20 minutes using a 175 kW DC fast charger.Features such as a 16-speaker Harman Kardon sound system with Dolby Atmos, Level 2 ADAS with multiple radars and cameras, augmented reality HUD, panoramic sunroof, auto park assist and signature sonic tunes curated by AR Rahman elevate the XEV 9e into a truly premium offering.ConclusionWhile the Tata Nexon EV remains a benchmark for mass-market electric mobility, the rise of the Mahindra XEV 9e clearly shows that Indian consumers are now ready to embrace premium electric vehicles in large numbers. This shift could redefine the future of the Indian EV market, pushing manufacturers to focus not just on affordability, but also on innovation, luxury and cutting-edge technology.