Quick Highlights
- TVS Motor leads August 2025 sales with 24,087 units (23% share), up 36% YoY
- Ola Electric sells 18,972 units (18% share), crosses 900,000 cumulative sales milestone
- Ather Energy achieves best-ever monthly sales at 17,856 units (17% share), up 62% YoY
- Hero MotoCorp surges to 13,313 units (13% share), its best-ever monthly sales
- Bajaj Auto drops to 5th place with 11,730 units, hit by rare earth magnet shortage
- Total August 2025 e-2W sales: 104,306 units, up 17% YoY
- Top 6 OEMs command 87% of India’s e-2W market
TVS Tops e-2W Sales for Fifth Month in a Row in August 2025, Ola and Ather Go Ahead of Bajaj
India’s electric two-wheeler market delivered 104,306 units in August 2025, marking a 17% year-on-year growth and the second-highest monthly sales this year. Despite supply chain hurdles, demand for EVs stayed robust, with six major players controlling 87% of the market.
TVS Motor Maintains No. 1 Spot
TVS Motor Co continued its dominance for the fifth consecutive month, retailing 24,087 units, a 36% YoY increase, and securing a 23% market share. Cumulative sales for January-August 2025 reached 190,498 units, up 49% YoY, already 86% of its 2024 full-year sales (220,813 units).
The company also launched its new Orbiter EV on August 28 at ₹99,900 (ex-showroom, Bengaluru). Deliveries begin in September, strengthening its product portfolio alongside the iQube.
Ola Electric Reclaims Second Spot
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Ola Electric sold 18,972 e-scooters and motorcycles in August, capturing an 18% market share. The brand crossed 900,000 cumulative sales, the first EV maker in India to do so.
Its S1 series, priced between ₹65,000 and ₹1.70 Lakh, continues to drive sales, with the S1 Pro offering 142 km range. Ola also sells the Roadster X motorcycle with 501 km range and 125 kmph top speed. On August 15, Ola unveiled its upcoming S1 Pro Sport slated for launch in January 2026.
Ather Energy Records Best-Ever Sales
Ather Energy clocked 17,856 units, its highest-ever monthly sales, growing 62% YoY, with a 17% market share. Its flagship Rizta scooter, which crossed 100,000 wholesales in April 2025, remains the key growth driver, contributing over 60% of sales.
Cumulative sales for January-August 2025 stand at 116,046 units, already 92% of its CY2024 total (126,355 units), putting the company on track for 175,000+ annual sales in 2025.
Hero MotoCorp’s Best Month Yet
Hero MotoCorp delivered 13,313 units in August, up 26% MoM and 180% YoY. With a 13% market share, the company climbed to fourth place, thanks to strong demand for the Vida VX2 model. This marks its second consecutive month of 10,000+ sales.
Bajaj Auto Hit by Supply Shortages
Bajaj Auto, a former chart-topper in February and March 2025, fell to fifth rank in August with 11,730 units, down 30% YoY. The decline came from rare earth magnet shortages that cut Chetak production by 47% in July. With supplies now restored, Bajaj is exploring light rare earth magnets and alternative technologies to avoid future disruptions.
Other Top 10 Players in August 2025
- Greaves Electric Mobility (Ampere): 4,498 units, up 59% YoY, market share 4%
- Pur Energy: 1,779 units, up 511% YoY
- Bgauss Auto: 1,720 units
- River Mobility (River Indie): 1,657 units, best-ever sales
- Kinetic Green: 1,513 units with e-Zulu, Zing, and e-Luna
| Brand | Sales Aug 2025 |
| TVS Motor | 24,087 |
| Ola Electric | 18,972 |
| Ather Energy | 17,856 |
| Hero MotoCorp | 13,313 |
| Bajaj Auto | 11,730 |
| Greaves Electric | 4,498 |
| Pur Energy | 1,779 |
| Bgauss Auto | 1,720 |
| River Mobility | 1,657 |
| Kinetic Green | 1,513 |
Outlook for India’s E-2W Market
India’s e-2W industry, with 210+ players, remains highly concentrated. The top six OEMs (TVS, Ola, Ather, Hero, Bajaj, Greaves) together sold 90,456 units in August 2025, commanding 87% market share. With festive demand ahead and supply issues easing, September and October are expected to deliver record-breaking volumes.
